Lead Digital WnM Analytics

Department:

Location:

Work mode: On-site

Job Summary:

Lead Adobe Analytics Professional

Key Responsibilities:

• Lead the end-to-end implementation and optimization of

  Adobe Analytics

  across digital platforms.
• Collaborate with product managers, UX designers, developers, and marketing teams to define KPIs and ensure accurate tracking of key metrices.
• Architect and maintain robust tagging strategies using

  Adobe Launch

  or

  Tag Manager

  .
• Translate business requirements into technical specifications for analytics tracking.
• Analyze user behavior and product performance to generate actionable insights and recommendations. Experienced AEP management.
• Develop and maintain dashboards and reports using

  Analysis Workspace

  ,

  Power BI

  , or other visualization tools.
• Ensure data quality, governance, and compliance with privacy regulations (e.g., GDPR, CCPA).
• Mentor junior analysts and contribute to building a data-driven culture within the organization.
• Stay updated with the latest trends and capabilities in Adobe Experience Cloud and digital analytics.
• Seeking a data-driven professional to manage and

  optimize Google Analytics

  implementations, turning insights into actionable strategies for business growth
• Implement and manage Adobe Web SDK for efficient and scalable analytics deployment.

Required Skills & Qualifications:

• 10-14 years of experience in

  digital analytics

  , with at least 5 years in

  Adobe Analytics

  .
• Strong experience in

  product development environments

  , especially for

  customer-facing portals

  .
• Experience in

  Google Analytics

• Hands-on expertise with

  Adobe Launch

  ,

  Adobe Target

  ,

  Adobe Audience Manager

  , and

  Adobe Experience Platform (AEP)

  .
• Proficiency in

  JavaScript

  ,

  HTML

  , and

  tagging frameworks

  .
• Experience in

  retail

  ,

  transportation

  , or similar industries with high user engagement.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Excellent communication and stakeholder management skills.
• Bachelor’s or Master’s degree in Computer Science, Information Systems, Marketing, or a related field.
• Hands-on experience with Adobe Web SDK for streamlined data collection and integration.

Preferred Qualifications:

• Adobe Certified Expert (ACE) in Adobe Analytics or related certifications.
• Experience with

  A/B testing

  ,

  personalization

  , and

  customer journey analytics

  .
• Familiarity with

  data layer design

  and

  server-side tagging

  .

cloud platforms