Lead-Copy (B2B),A Global Ad Agency

Role & responsibilities

Key Responsibilities:

• Lead content strategy, conceptualisation, copy / content writing, and creative direction for B2B campaigns, videos, immersive experiences and other brand communications
• Work closely with creative directors across copy and with the design team in creating exciting B2B brands
• Craft compelling narratives that translate complex ideas into simple, engaging, and impactful messaging
• Collaborate with design, strategy, client servicing, technology, project management and production teams to bring ideas to life across formatsoutdoor, immersive, video, web, social, internal comms, and more
• Work closely with clients to understand briefs, business goals, and industry context to guide content strategy
• Ensure all ideas and creatives are aligned with the client brand voice, objectives and audience
• Proactive research and industry / market understanding to drive unique messaging and sticky storytelling
• Nurture a high-performing team of B2B-focused writers and content strategists
  

Requirements:

• 10+ years of experience in a creative or integrated agency, with a strong focus on B2B communications
• Proven track record working with large global B2B brands across industries such as tech, energy, manufacturing, consulting, etc.
• Strong understanding of global B2B audiences, particularly in native-English speaking markets (US, UK, ANZ)
• Experience in creating a wide range of B2B communications - campaigns, videos, websites, and more.
• Excellent briefing, editing, and coordination skills
• Deadline conscious
• Excellent cross-functional collaboration skills
• Ability to handle multiple projects and timelines with clarity and calm
• Curious, research-driven, and up to date with global B2B content and communication trends

Preferred candidate profile