Copywriter

Copywriter – Job Duties & Responsibilities

• Craft clear, compelling copy for web pages, email campaigns, social media, and print collateral
• Translate marketing objectives into on‑brand messaging and calls to action
• Research industry trends, target audiences, and competitive positioning to inform content
• Collaborate with Designers, Marketers, and Product teams to align copy with visuals and strategy
• Optimize copy for SEO, readability, and conversion using keywords and best practices
• Edit and proofread all copy to ensure accuracy, consistency, and adherence to brand voice
• Repurpose longer‑form content into bite‑sized social posts, ads, or headlines
• Maintain a content calendar and meet deadlines for multiple projects simultaneously
• Solicit and incorporate feedback from stakeholders to refine and finalize copy
• Analyze performance metrics (CTR, open rates, engagement) and iterate on content strategy

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btwgroup.co/careers

Job Types: Full-time, Fresher

Pay: ₹14,127.40 - ₹19,500.00 per month

Work Location: In person