Influencer Marketing Strategist

The role of an Influencer Marketing Strategist at TVA involves leading influencer-led campaigns from start to finish. Your responsibilities will include identifying and recruiting creators that align with client objectives, managing all aspects of influencer campaigns, building and maintaining relationships with influencers, and collaborating with internal creative teams for seamless integration of influencer content into broader campaigns. In addition to campaign execution, you will be responsible for developing creative strategies and concepts for influencer-led content campaigns, ensuring alignment with brand objectives while allowing for creator authenticity. You will also need to stay updated on social media platforms and creator culture to identify viral trends, emerging content formats, and new creators that can be leveraged for campaigns. Tracking campaign performance, providing insights for optimization, and collaborating with performance teams to enhance future content based on results will also be a part of your role. The ideal candidate should have at least 2-4 years of experience in influencer marketing, creator partnerships, or branded content, along with strong creative instincts and a deep understanding of the influencer landscape across various niches. If you are proactive, organized, and able to manage multiple campaigns simultaneously, with excellent taste in content and a passion for platform-native storytelling, this full-time position based in Mumbai, Maharashtra could be a great fit for you.,