Influencer Marketing Specialist

You will be joining TRU HAIR & SKIN, a company that was established in August 2020 with a focus on blending Ancient Sciences and Modern Technology to develop affordable and effective products. Our flagship product, the world's first Ayurvedic hair oil with a patented heater, has garnered positive feedback and contributed to our rapid growth within just six months. We have also introduced personalized 3 Factor hair care and skin care solutions that have been embraced by leading brands worldwide. At present, our primary focus is on launching products for men that deliver instant results. As an Influencer Marketing Specialist, you will be taking on a full-time hybrid role based in Bengaluru, with the flexibility of working partially from home. Your key responsibilities will include developing and executing influencer marketing strategies, identifying and establishing collaborations with influencers, crafting compelling content, and monitoring campaign performance and return on investment (ROI). You will play a crucial role in liaising with the marketing team to ensure that influencer activities are aligned with the overall brand objectives. To excel in this role, you should possess prior experience in Influencer Marketing, Collaboration, and Campaign Management, along with a solid understanding of Social Media Platforms, Content Creation, and Engagement Strategies. Strong analytical skills are essential for evaluating campaign performance and ROI. Effective communication and negotiation abilities are key to building successful partnerships with influencers. A Bachelor's degree in Marketing, Communications, or a related field is required. The ideal candidate will be comfortable working both independently and as part of a hybrid work environment. Previous experience in the beauty or personal care industry would be advantageous.,