Head of Marketing - ITeS / BPO

Key Responsibilities:

• Marketing Strategy & Execution:

  Develop and execute integrated marketing strategies to position the company as a leader in the global BPO space, focused on demand generation, brand visibility and market share growth.

• Brand Management:

  Build and enhance the brand identity across digital and traditional channels. Ensure consistent messaging that resonates with BPO buyers across geographies and industries.

• Lead Generation & Campaigns:

  Design and run performance-driven marketing campaigns (email, paid media, webinars, events) to generate qualified leads for sales teams across verticals like customer support, finance & accounting, healthcare and ITES.

• Digital Marketing & SEO:

  Oversee website performance, SEO/SEM, content strategy, and digital engagement metrics to drive inbound traffic and improve lead conversion rates.

• Content & Thought Leadership:

  Lead the creation of high-impact content white papers, case studies, blogs, and presentationsthat showcase the companys BPO expertise, success stories and innovation in outsourcing models.

• Market Intelligence & Positioning:

  Analyze competitor strategies, market trends, and buyer behavior to refine messaging, service positioning, and go-to-market (GTM) plans.

• Sales Enablement:

  Collaborate closely with the business development team to create pitch decks, collateral and client-facing materials that support the sales cycle and strengthen the value proposition.

• Events & Partnerships:

  Plan and execute participation in global BPO expos, trade shows, webinars and industry forums. Build partnerships with research firms and analysts to gain visibility.

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Communications, or Business (MBA preferred)
• 12+ years of B2B marketing experience with at least 5 years in a leadership role in the

  BPO or outsourcing industry

• Strong understanding of BPO services, customer acquisition lifecycle, and global outsourcing trends
• Proven ability to develop and execute strategic marketing plans that drive growth and measurable ROI
• Expertise in digital marketing platforms, marketing automation (e.g., HubSpot, Marketo), and CRM tools (e.g., Salesforce)
• Excellent storytelling, content development, and presentation skills
• Analytical mindset with experience in data-driven marketing decisions
• Willingness to travel for client meetings, events, and international marketing initiatives