Job
Description
Group Bayport is the personalized product partner to millions of people and organizations around the world, empowering everyone to transform ideas into reality. Group Bayport offers a growing portfolio of more than 10,000 customizable products for people, homes, and businesses - from everyday items to the wildest and most specific of requests. The company backs this up with 24/7 customer support from design to delivery, a dedicated in-house design team, state-of-the-art manufacturing, and rapid turnaround times. From customized banners, displays, and signs for businesses to personalized outdoor covers and home decor products for consumers, Group Bayport's house of 11 brands - including BannerBuzz, Best of Signs, Neon Earth, Tarps & All, Covers & All, and PatioHQ - make high-quality personalization easy and affordable for all. A global e-commerce leader since 2011, Group Bayport has served over 1 million customers in 42 countries, with offices in Atlanta, Chicago, Phoenix, Ahmedabad, Gurgaon, and Mumbai. Visit www.groupbayport.com. If you are a strategic thinker with a passion to lead Design system, UX, UI and you thrive in a collaborative and dynamic environment, we encourage you to apply. Join us in shaping the future of our brand and making a significant impact on our global market presence. Role Summary As the Head of Design & UI/UX, the leader will be responsible for defining and delivering the entire Design Strategy and user experience across all digital consumer touchpoints - from the first impression of consumers to post-purchase digital experience. Reporting directly to the CEO, you'll be a core part of the business leadership team, responsible for shaping how the brand is experienced digitally, influencing product innovation, growth, and retention through world-class design, with a high degree of localization in the global landscape. This is a strategic and hands-on leadership role, ideal for a design leader with experience in high-growth D2C eCommerce and a passion for delivering intuitive, beautiful, and conversion-optimized experiences. Key Responsibilities Strategic Design Leadership - Define and own the digital experience vision and roadmap across all platforms (web, mobile, app). - Be obsessed about customers and be the voice of the user in leadership discussions. - Bringing UX design insights to guide product and business decisions. - Champion a design-first culture across the company function, balancing user empathy with business outcomes. - Create a Broad Design framework and mentor the operation across departments: Product, Marketing, Brand, Creative team. End-to-End Ownership of Customer Experience - Map and optimize the entire customer journey from discovery, product pages, cart, checkout, post-purchase, to retention. - Lead experience innovation for global audiences, with adaptations for USA, UK, Canada, Australia, New Zealand. - Create design flows for new products and new features to ensure higher adoptions. Growth-Driven Design - Collaborate with Product, Tech, Marketing, and CX to optimize funnels, increase conversions, and drive retention. - Partner closely with Performance Marketing and CRM teams to design CRO-optimized pages, campaign creatives, and loyalty journeys. - Initiate experimentation (A/B testing) with Martech team and analytics-driven design decision-making. Research & Insights - Oversee qualitative and quantitative user research, usability testing, and customer feedback analysis. - Initiate localization-specific research to understand how local culture may impact and serve input to design. - Turn insights into actionable design strategies that enhance UX and align with business growth. Design Systems & Brand Consistency - Create and govern a unified design system across web, app, email, and paid media. - Ensure brand consistency in every digital interaction while staying agile to market trends and product evolution. Team Building & Global Management - Build and lead a cross-functional, globally distributed design team (UX, UI, Visual, Research). - Hire top talent across regions, set KPIs, mentor team members, and ensure high design velocity and quality. - Work closely across different functions and ensure a customer-first approach. Skills & Qualifications - 7+ years of experience in digital design (UX/UI), with experience in leading cross-functional teams. - Experience in D2C, eCommerce, with a global consumer brand experience. - Strong understanding of Brand and its impact on design and the user journey. - Strong understanding of the customer lifecycle, behavior analytics, and funnel design. - Proven track record in designing high-converting, mobile-first experiences. - Expertise with Figma, Adobe Creative Suite, GA4, Hotjar, CRO tools (Adobe Target, VWO). - Comfortable working with or alongside product and engineering teams - basic understanding of HTML/CSS/JS. - Strong consumer storytelling ability and strong business acumen. - Experience scaling a design function in a high-growth D2C startup. - Familiarity with platforms like Magento, BigCommerce, Shopify, AEM. - Exposure to omnichannel retail, loyalty programs, and post-purchase CX optimization. - This demands a high degree of Collaboration with Multiple functions - Business, Marketing, Brand, Creative, Product, Tech. - Good communication with leadership and CXO. Key Success Metrics Hard KPIs: - Increase in overall site conversion rate (CR) - Co-own with CRO head. - Increase in PDP Add to Cart (ATC) with effective UI optimization - Co-own with Business heads. - Increase Cart to checkout (C2C) by optimizing journey funnels - Co-own with product managers & Business heads. - Decrease in cart abandonment and bounce rates by optimizing exit funnels - Co-own with Marketing Director. - Increase upsell, cross-sell, and repeat purchase uplift & RFM metric - Co-own with RFM head. - Growth in customer satisfaction (CSAT, NPS) - co-own with Brand head. Soft KPIs: - Create an impact on Brand by actively bringing regional flavor in Design, UI/UX. - Create a transformation organization with a design-first culture across Brand, Product, Creative. - Design delivery velocity and campaign support turnaround. - Multi-function team engagement, retention, and adoption of the design system.,
