Group Head

• Drive audience and cultural insights

  to inform media and partnership investments for a major FMCG client.
• Gain exposure to the

  best tools and a robust partnership ecosystem

  that enables data-driven insights and constant learning about innovative opportunities.
• Leverage

  best practices and case studies

  from across GroupM.

Measures of Success

• In three months, you will:Understand the brand portfolio

  , competitive landscape, and client requirements by reviewing current research and studies.

• Read both structured and unstructured data

  (e.g., brand health, media investments, YouTube comments, and social posts) to understand a brand's strengths and weaknesses.

• Use social listening and third-party tools

  to create reports and studies that address specific requirements, such as analyzing Gen Z media trends, tracking conversations around festivals, or monitoring ongoing campaigns.

• In six months, you will:Become the go-to expert

  for audience and cultural insights, helping planners and clients create better media plans and partnerships.

• Deeply understand specific consumer cohorts

  related to the client's business and develop strategies to reach them through media and communication.

• Set up a regular cadence and structure

  for brand reporting on social listening, insights, and cultural opportunities.

• Collaborate with necessary teams

  during campaigns and annual planning to create new frameworks and provide a point of view on emerging trends.

• In 12 months, you will:Create a positioning and media map

  for client brands in relation to their competition, identifying areas for improvement.
• Be a

  recognized contributor

  who adds value through qualitative and quantitative research, leading to improved media plans (e.g., recommending a new platform or capitalizing on a new trend).

Responsibilities of the Role

• Be the custodian of all insights

  related to a brand, including brand tracks, consumer research from the client, and tool outputs.

• Craft the project scope

  for research, defining the tools needed and the content to be covered.

• Present your work effectively

  using compelling storytelling.

• Explore new methodologies

  , including the use of AI tools, to enhance audience and cultural understanding.

What You Will Need

• Understanding of various qualitative and quantitative tools

  such as TGI, GWI, Unmetric, and Talkwalker.

• Capability to mine and articulate media/consumer insights

  .

• Understanding of the media ecosystem and cultural tentpoles

  , with the ability to craft points of view on how clients can leverage them (e.g., emerging sports partnerships).

Minimum Qualifications

• MBA

• 5+ years of experience

  in Qualitative or Quantitative Research.
• A

  keen interest in consumer behavior, the media landscape, brands, and marketing

  .