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5.0 - 8.0 years

10 - 14 Lacs

Gurugram

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Naukri logo

We are looking for a seasoned Google Ads Expert with 6-7 years of hands-on experience in managing, optimising, and scaling high-performance ad campaigns. The ideal candidate will be a strategic thinker and data-driven marketer who can deliver measurable ROI through smart ad spend management and continuous optimisation. Key Responsibilities Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, Video, Performance Max). Conduct detailed keyword research, audience targeting, and competitive analysis. Develop compelling ad copy and creatives in collaboration with the content/design team. Optimize campaigns regularly to improve CTR, conversion rates, quality score, and ROI. Set up and track performance through Google Analytics, Google Tag Manager, and other relevant tools. A/B test ad creatives, landing pages, and bidding strategies to drive continuous improvement. Monitor daily, weekly, and monthly performance and present detailed reporting and insights. Manage campaign budgets effectively, ensuring efficient allocation of ad spend. Stay up-to-date with Google Ads updates, trends, and industry best practices. Required Skills and Qualifications 6-7 years of professional experience in Google Ads/Paid Search marketing. Proven track record of managing and optimizing budgets of [60lacs/month or more] on search. Deep understanding of the Google Ads platform, including manual/advanced bidding strategies and automation. Proficiency with tools like Google Analytics, Google Tag Manager, Data Studio, and SEMrush or Ahrefs. Strong analytical skills; ability to interpret data and turn insights into action. Experience with conversion tracking and lead generation funnels. Google Ads Certification is preferred. Preferred Qualifications Experience in managing campaigns for [industry-specific experience, e.g., e-commerce, B2B SaaS]. Familiarity with landing page CRO and UX optimization. Working knowledge of Facebook Ads or other PPC platforms is a plus. Experience with scripts or automation tools for campaign management.

Posted 1 week ago

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4.0 - 8.0 years

6 - 15 Lacs

Gurugram

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Role & responsibilities: Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta, DV360, and other relevant tools. Monitor and analyze campaign performance to ensure ROI and KPIs are consistently met or exceeded. Collaborate with internal teams to align campaign strategies with overall business objectives. Utilize analytics platforms (e.g., Google Analytics) to derive actionable insights from campaign data. Develop reports and dashboards to communicate performance metrics to stakeholders. Stay current with industry trends, platform updates, and emerging best practices in performance marketing Preferred candidate profile : About the Role: We are seeking a highly skilled and results-driven Performance Digital Marketer to join our team. In this role, you will be instrumental in executing and optimizing our digital marketing strategies across multiple platforms. You will manage performance-driven campaigns, analyze key metrics, and contribute to overall digital growth initiatives. This position is ideal for someone with a deep understanding of digital performance marketing, data analysis, and a passion for driving measurable results. 4+ years of experience in performance marketing or a related digital marketing role. Strong understanding of performance marketing principles, media buying, and digital optimisation strategies. Proven experience managing paid digital campaigns across Google Ads, Meta Business Suite, and DV360. Hands-on experience with analytics and tracking tools such as Google Analytics, Google Tag Manager, and similar platforms. Desired Skills: Excellent analytical and data interpretation skills. Strong verbal and written communication abilities. Creative problem-solving mindset and ability to think strategically. Collaborative team player with a proactive attitude.

Posted 2 weeks ago

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4.0 - 9.0 years

5 - 10 Lacs

Mumbai

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We are Hiring a Website Content Publisher for a Leading Conglomerate Education: B.E - Computers or B.Sc & M.Sc. Computers (Full Time Degrees Only) Location: Vikhroli MINIMUM 4 YEARS EXPERIENCE IN CONTENT PUBLISHING, EDITING, REVIEWING PREFERRED: Experience in Strapi CMS Job Description: The incumbent must ensure that the content of www.godrej.com is well-structured, easy to find and meets the needs of its users. He/She should- Ensure all necessary content is included on the website and is laid out in a way that suits the user. Keep everything up to date and accurate. The content can include web pages, images, videos, blog posts, guest articles, reviews and occasionally social media and marketing copy. Edit / update the site yourself through CMS, but normally act as a coordinator, and project manager, overseeing the work of our agency. Produce content schedules and audits, which our businesses and corporate teams use to keep copy up to date and to create new content at appropriate times. Handle the content management system (CMS) and produce user guides and deliver training, as well as work with the CMS developers to ensure the system has been configured to meet the needs of the organisation. Organize user testing and market research projects to ensure that the website's content is suitable for the audience. Special Skills Required: Managing website and online application developments Ability to influence and persuade, adapting personal style to meet different situations Good facilitation skills, engaging and encouraging contributions Facilitation of training/awareness sessions Agile project management methodology and iterative development Negotiation skills with internal stakeholders and external suppliers Preferred: Experience working in a team with technical staff Producing technical/requirements specifications for digital projects Use of CRM systems and integration with websites

Posted 4 weeks ago

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