Google Analytics Expert

Roles and Responsibilities: Implement and configure tracking in Google Analytics, Firebase, and Google Tag Manager to effectively track web and app key performance metrics, and marketing activities. Contribute to analytics strategy and planning to improve our measurement capabilities. Effectively collaborate with cross-functional peers to deliver high quality measurement of web and app performance. Delivers high quality implementations within data collection project timelines. Ensure the quality and consistency of event taxonomy and data flows. Collaborate with various business teams such as Development, Product, Marketing and Business Intelligence, to understand the requirements of data needed to drive business decisions. Technical documentation writing related to event taxonomy and data layer implementation requirements. Troubleshoot tracking and diagnose issues within source code, platform configurations, and tracking tags; providing recommendations for improvement and implementing solution. Communicate effectively with developers to explain what an implementation is designed to accomplish. Knowledge, Skills and Abilities Required: SME in Google Analytics and Google Tag Manager. Strong knowledge of the web data layer. Ability to collaborate with several cross-functional internal and external groups to understand measurement requirements and execute a tracking strategy. Strong interpersonal and written communication skills. Demonstrated adaptability, flexibility, and resilience in ambiguous/undefined environments. Effective troubleshooting and problem-solving skills. Agile delivery environment. Strong attention to detail. Experience : 7+ years of experience working with and implementation of Google Analytics, Firebase, and GTM. 7+ years of experience working with JavaScript, HTML.