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GN - SONG - MT - Marketing Automation B2B - Senior Manager

GN - SONG - MT - Marketing Automation B2B - Senior Manager

Accenture

14 - 16 years

17 - 22 Lacs

Pune

Posted:1 week ago| Platform:

Apply

Skills Required

email marketing lead qualification marketing b2b marketing crm marketing research pardot ms dynamics crm microsoft dynamics adobe eloqua account based marketing cdp customer insight sql powerapps customer journey mapping marketo segmentation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title -
GN - SONG - MT - Marketing Automation B2B ( Microsoft Dynamics 365 Marketing ) - Senior Manager
Management Level:
6-Senior Manager
Location:
Pune, PDC3B
Must-have skills:Adobe Real-Time CDP

Good to have skills:Ability to leverage design thinking, business process optimization, and stakeholder management skills.
Job

Summary:
This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.
Roles & Responsibilities:
Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.The key responsibilities will include the following

Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness.

Provide expert advice on selecting the most suitable B2B marketing automation platform.

Gather business requirements, design process & solution for implementation of marketing & sales automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, AJO, Pardot

Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs

Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, AJO, Pardot

Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact

Develop documentation and training materials to support ongoing platform usage and skill development.

Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments.

Aside from client delivery, the selected candidate will also drive business development efforts.

Bring your best skills forward to excel at the role:

Functional proficiency in Microsoft Dynamics 365 CRM Customer Insights (Marketing Module)

Capability to describe D365 Sales and Customer Insights functionalities (Journeys, Segments, Forms, Triggers, Opportunities, etc.)

Capability to describe integrations of MSD Customer Insights with other Microsoft tools (M365, Copilot products, Azure)

Basic to advance level of understanding and knowledge in Power Apps, Power Automate

Proficient in marketing research and analysis

Excellent oral and written communication skills

Creating and maintaining client relationships

Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies

Professional & Technical

Skills:

- Relevant experience in the required domain.- Strong analytical, problem-solving, and communication skills.- Ability to work in a fast-paced, dynamic environment.

Strong understanding of end to end of CRM process, lead nurturing and management, customer journey mapping, and segmentation strategies, Account Based Marketing (ABM)

Proficiency in email marketing best practices, A/B testing methodologies, and campaign optimization techniques.

Must have worked in implementation of campaigns, designing marketing emails and delivering outbound marketing activities and customer journeys

Have knowledge of lead management in CRM (across marketing, sales and service), B2B Marketing processes, MQL, SQL etc.

Good to have technical experience and certification on MS CRM, Salesforce CRM experience, Marketo, Pardot, AJO, Eloqua

Strong oral and written communication skills, including presentation skills.

Additional Information:
- Opportunity to work on innovative projects.- Career growth and leadership exposure.About Our Company | AccentureQualification
Experience:
14 to 16 Years

Educational Qualification:
Minimum 15 Years of Education

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GN - SONG - MT - Marketing Automation B2B - Senior Manager