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F5
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Field Marketing Manager I

Field Marketing Manager I

3 - 8 years

6 - 10 Lacs

Vijayawada

Posted:1 week ago| Platform:

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Skills Required

Field Marketing digital marketing area sales management channel sales distributor sales business development retail sales sales marketing promotions b2b campaigns saas channel management direct sales

Work Mode

Hybrid

Job Type

Full Time

Job Description

Role Overview:

The Marketing Manager is responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities. All programs should align targeted integrated campaigns that drive engagement, contribute to pipeline growth and awareness.This will include the ability to incorporate multi-touch, multi-dimensional programs including both inbound and outbound tactics; operate as the primary interface between Marketing and Sales; and liaise with the central demand functions within the theatre (campaign managers, digital marketing managers, solutions managers and operations managers).Sounds interestingRead On!

What You ll Do:Demand Generation

Increase demand for F5 solutions by executing campaigns in the field and through Channel partners

Develop and implement pipeline acceleration programs to ensure movement throughout the Demand Waterfall

Diligence over KPIs and ability to track linearity based on funnel management and flow

Proactively work with sales on lead management and ensure that expectations are managed in terms of lead follow up and drive continuous process discipline

Field Marketing Events

Research, select, design and manage key local events to be included as tactics in the broader campaign plan and ensure there is a cohesive pre-event and post-event strategy to increase engagement and response rates

Ensure leads from event execution are visible and sales is accountable for follow up to ensure ROI

Forecast, measure and analyze reports on impact of field events to learn, improve and justify investment

Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs

Data Analytics

Drive continuous analysis of data trends/quality and derive actionable insights for campaigns and field initiatives

Ensure discipline of post initiative analysis to extract continuous learnings

Report on marketing operations performance, lead management and program ROI metrics

What You ll Bring:

Bachelor s degree in business, marketing, communications etc. or equivalent level of experience.

2~3 Years of Field Marketing experience (B2B SaaS background preferred)

Excellent written and oral communication skills

Must be experienced in functions such asCampaign and Events, Customer References, Social Media

Creative and analytical, eye for details, challenging assumptions and following Metric, data-driven mindset.

Motivated and enthusiastic about working in complex and challenging environments of a rapidly evolving industry.

Open & growth-oriented mindset

Willingness to work independently

What You ll Get:

Hybrid working mode

Career growth and development opportunities

Recognitions and Rewards

Employee Assistance Program

Competitive pay, comprehensive benefits , and cool perks

Culture of Giving Back

Dynamic Diversity & Inclusion Interest Groups

Apply if you believe your own unique capabilities can contribute to the success of this role and our organization!

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Field Marketing Manager I