Executive-Category

Job Description

Job Summary and Mission This position contributes to Starbucks success by: Assist in Beverage, Merchandise, and RTD/E category in terms of product development, profitability, sales contribution and consumer understanding. Incorporate the global beverage portfolio suitably in the Indian market basis need states and consumer palette. Summary of Key Responsibilities Responsibilities and essential job functions include but are not limited to: Portfolio Management New Product Development: To conceptualize new product development in the beverage and merchandise portfolio. Lead innovation in the space. Understand Market trends, need gaps, seasonality trends to curate a beverage and merchandise lineup Understand the gifting space to curate exclusive and relevant opportunities for Indian consumers. Consumer Understanding: Closely monitor consumer trends in the beverage and merchandise category. Regular competition benchmarking of product and prices. Identify need gaps and opportunities Identify Regional Opportunities Business Analytics Performance monitoring and analysis by evaluating different cuts basis region, city and store format performance. Forecasting and tracking performance against set targets, take corrective action plans involving key stakeholders Promotional Launch Creating training documents as part of communications Creating documents for product launches, display standards at stores, and allocations Cross Functional Stakeholder management Closely working with cross functions like Supply chain, brand and marketing, finance etc. to ensure timely product launches Aligning leadership concept tastings (beverages) and feedback (beverage & merchandise) incorporation for development refinement Product Training and Education Creating beverage recipe cards and communications to be sent to stores. Support operations with best practices for products Summary of Experience Qualification 1. 1-2 years prior experience in QSR / Retail / FMCG. 2. Bachelor s degree Required Knowledge, Skills and Abilities Strong analytical skills w.r.t. sales analysis, forecasting, profitability analysis. Strong follow- up skills with a knack for getting things done. Should have exposure in sensory analysis and should be able to derive sensory feedback to product requirement. Must be able to collaborate cross functionally and be a strong team player. Strong organizational and problem-solving abilities.