Email MarketingAssociate/Executive

You will be responsible for overseeing all aspects of email marketing campaigns, including market research, content creation, and dissemination of copy. Your main duties will include producing and executing all email and SMS campaigns, supporting strategic programs through manual and triggered campaigns, building target audiences and segments, managing the email/SMS marketing calendar, personalizing messages based on customer data, conducting A/B tests, optimizing email creative, mitigating email and SMS frequency, performing render testing, providing campaign performance reports, identifying trends and strategies from leading global brands, and continuously seeking ways to improve programs. To be successful in this role, you must have proven experience managing email marketing programs, hands-on experience in marketing automation platforms, detailed knowledge of email regulations and best practices, experience in growing and analyzing the performance of email marketing databases, proficiency in Google Analytics, HTML/CSS, A/B Testing, and CMS, experience using SQL for data analysis, knowledge of SEO/SEM, excellent written communication skills, strong project management skills, and exceptional attention to detail. Qualifications & Experience: - Bachelor's Degree in a related field - 1-2 years of experience required - Knowledge of lead generation, lead nurturing, drip campaigns, design tools, CMS, and Google Analytics - Hands-on experience with Constant Contact/Mailchimp or other email marketing tools - Impeccable copywriting and communication skills - HTML/CSS knowledge preferred - Strong analytical skills for interpreting campaign metrics Key Skills: Email Marketing, Campaign Marketing, Communication Skills, Marketing Automation, Strategic Thinking, Web Analytics, Testing, Template Creation, Content Creation, etc.,