Email Marketing & Lead Generation Specialist

Key Responsibilities:

• Develop and manage

  B2B/B2C email marketing campaigns

  aimed at lead generation and customer engagement.
• Build and segment

  email lists

  using CRM and marketing automation platforms (e.g., HubSpot, Mailchimp, Klaviyo, etc.).
• Create compelling

  email copy, subject lines, and CTAs

  optimized for deliverability and conversion.
• Plan and execute

  drip campaigns

  , newsletters, and lead nurturing sequences.
• Collaborate with design and content teams to develop high-converting email templates and landing pages.
• Use

  A/B testing

  to continuously optimize open rates, click-through rates (CTR), and conversions.
• Monitor and report on

  email campaign performance

  , providing actionable insights.
• Ensure compliance with

  CAN-SPAM, GDPR

  , and other email marketing regulations.
• Research and implement strategies to improve

  lead quality and sales pipeline growth

  .
• Work closely with the

  sales team

  to align on lead scoring, qualification, and hand-off processes.

Required Skills & Qualifications:

• 25 years of proven experience in

  email marketing and lead generation

  .
• Hands-on experience with

  email marketing platforms

  (e.g., HubSpot, ActiveCampaign, Mailchimp, etc.).
• Strong understanding of

  email metrics

  and

  CRM integrations

  .
• Familiarity with

  lead generation tools

  (e.g., LinkedIn Sales Navigator, Apollo, Hunter, ZoomInfo).
• Excellent written communication and

  copywriting skills

  .
• Strong analytical mindset and ability to interpret data to drive decisions.
• Experience in

  marketing automation, segmentation

  , and

  email deliverability best practices

  .
• Basic knowledge of

  HTML/CSS for email formatting

  is a plus.