Mindshare Fulcrum, a part of GroupM and the dedicated media arm for Hindustan Unilever (HUL), is seeking a visionary Director of Content to be a part of our dynamic Content+ division. This role is an exciting opportunity for a creative professional who can blend content expertise with strategic thinking to craft standout campaigns that redefine brand experiences. As part of one of the worlds most innovative media networks, youll join a team focused on evolving content marketing for some of Indias most impactful brands.

What Were Looking For

Creative Strategists : Individuals with an in-depth understanding of the content landscape who are skilled at translating brand narratives into immersive experiences. A background in media or creative agency is highly valued, especially those who can inspire clients with boundary-pushing ideas and impactful solutions.
Cultural Enthusiasts : A natural affinity to pop culture, and the ability to unearth powerful insights from everyday trends and conversations, allowing them to inject relevance and resonance into campaigns.
Award-Winning Visionaries : Proven experience creating multi-media campaigns that blend traditional and digital mediums, using creativity as a tool to capture and retain audience attention.
Innovative Storytellers : Talent for breaking the mold, with a knack for challenging industry standards and infusing cmpaigns with an original perspective. A creative flair, coupled with strong proficiency in presentation tools (PowerPoint, Canva) and operational knowledge in Excel, is essential.

What a Day Looks Like

As our Director of Content, youll work on a balancing act of creative ideation and campaign strategy. Each day will see you:

Crafting breakthrough content ideas and devising stories that captivate audiences.
Sourcing unique partnerships and exploring experimental content formats.
Collaborating closely with clients to co-create pitches that inspire.
Supervising the execution and fine-tuning of campaigns, ensuring excellence in delivery.

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Director - Content