Digital Marketing Specialist in Pune

As a content marketing specialist at our company, you will be responsible for creating and managing various types of content, including content for social media, emails, and other digital communication channels. Your role will involve researching and analyzing trends to track consumer behaviors and market trends, utilizing this research to enhance our marketing campaigns effectively. You will play a crucial role in measuring the performance of our marketing campaigns by monitoring website traffic, evaluating audience engagement, and analyzing the return on investment for ad spend. Collaboration with cross-functional teams will be essential, as you work closely with the marketing team to develop innovative strategies and collaborate with media and sales teams to optimize marketing outcomes. In addition to content creation and trend analysis, you will be tasked with managing campaign budgets, including the development and monitoring of budgets to ensure effective allocation of resources. Your contribution as a content marketing specialist will be instrumental in achieving our company's goal of guiding students to the top management colleges with excellent placement opportunities, thereby helping them fulfill their aspirations of studying in prestigious institutions.,