Posted:3 weeks ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

Digital Marketing Specialist

Key Responsibilities:

  • SEO & Website Optimization:

     Conduct keyword research, implement on-page/off-page SEO, and improve rankings using 

    Google Search Console, Ahrefs, SEMrush

    .
  • Paid Ads (PPC & SEM):

     Run and optimize 

    Google Ads, Facebook Ads

    , and LinkedIn Ads to generate leads.
  • Social Media & Content Marketing:

     Manage social media pages, create engaging posts, and execute paid campaigns.
  • Email & Lead Generation:

     Develop and track email marketing campaigns for prospect engagement.
  • Analytics & Reporting:

     Use 

    Google Analytics, Google Ads Manager

     to track performance and optimize strategies.

Requirements:

  • 5-8 years of experience in Digital Marketing

     (Immigration industry preferred).
  • Strong knowledge of 

    SEO, Google Ads, Facebook Ads, LinkedIn Ads, and content marketing

    .
  • Hands-on experience with 

    Google Analytics, SEMrush, Moz, WordPress, and email marketing tools

    .
  • Excellent analytical skills and data-driven mindset.

Preferred Skills:

  • Experience with 

    YouTube Marketing & Video SEO

    .
  • Knowledge of 

    CRM tools & Marketing Automation

    .
  • Job Types: Full-time, Permanent

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