Digital Marketing Lead

Key Responsibilities:

Strategy & Planning

Develop and execute comprehensive digital marketing strategies aligned with institutional goals.

Plan both short-term campaigns and long-term brand-building initiatives across digital channels.

Website Management

Oversee the institutions website performance, user experience, and content updates.

Coordinate with internal and external teams to ensure the website reflects current priorities and optimizes lead generation.

Search Engine Optimization (SEO)

Improve organic search performance through content optimization, technical SEO, and link-building strategies.

Conduct regular audits and implement best practices to increase search visibility.

Performance Marketing (Paid Media)

Plan and manage paid campaigns across Google, Meta, LinkedIn, and other relevant platforms.

Track, analyze, and optimize campaigns for ROI and conversion goals.

Social Media & Content Marketing

Manage content calendars and campaign planning across social channels (Instagram, Facebook, LinkedIn, YouTube, etc.).

Oversee blog content strategy, ensuring relevance, quality, and SEO optimization.

Analytics & Reporting

Monitor key performance indicators (KPIs) across channels.

Generate insights and actionable recommendations through regular reporting using tools like Google Analytics, Search Console, and CRM platforms.

Cross-Functional Collaboration

Work closely with admissions, design, content, and academic teams to ensure consistent messaging.

Collaborate with external agencies or freelancers as needed.

Digital Innovation

Explore and pilot new digital platforms, tools, and trends that align with institutional objectives.

Preferred candidate profile

Bachelors/Master’s degree in Marketing, Communications, Digital Media, or a related field.

5–8 years of hands-on experience in digital marketing, preferably in the education or service sector.

Proven experience managing digital campaigns with measurable outcomes.

Expertise in tools such as Google Ads, Facebook Business Manager, Google Analytics, SEMrush/Ahrefs, CMS (WordPress), and marketing automation platforms.

Strong project management skills and the ability to juggle multiple initiatives.

Excellent communication and storytelling skills with a data-driven mindset.