Digital Marketing Executive

As a Digital Marketing Executive at Softlogic in Chennai, you will play a crucial role in planning and executing various digital marketing tactics such as email, social media, SEO/SEM, and display advertising campaigns. Your responsibilities will include creating, establishing, and maintaining our social media presence, analyzing patterns and insights to adjust strategies accordingly, planning innovative growth methods, and collaborating with internal departments to develop user-friendly landing pages. To excel in this role, you should have 3-5 years of professional experience in digital marketing, with a proven track record of managing successful campaigns across different platforms. You must possess strong creativity skills to develop engaging digital campaigns, a deep understanding of landing page optimization and user funnels, and proficiency in Google Adwords campaigns. Additionally, expertise in JavaScript, WordPress CSS, HTML development, and ad-serving tools is essential. At Softlogic, we value continuous learning and encourage our employees to stay updated with the latest trends and best practices in online marketing. You will have the opportunity to analyze cutting-edge technologies and upskill regularly to enhance your performance in the role. Our recruitment process at Softlogic involves screening and shortlisting based on qualifications, certifications, and skills, followed by an aptitude round to assess technical expertise and English proficiency. The technical round will focus on evaluating your specific skills related to digital marketing, while the HR interview will assess your communication skills, soft skills, attitude, and confidence level. Join us at Softlogic and be a part of a dynamic team that is dedicated to empowering individuals for a competitive future in the technology industry. Let's work together to bring about positive change and drive innovation in the digital marketing field.,