Digital Marketing Executive PPC Executive Paid Ads Social Media Ads

Plan, create, optimise, implement and manage Google paid search & social media campaigns for a variety of clients
Facilitate scaling brand awareness, grow and expand companys social media presence through various social media channels.Create actionable plans to both grow and maintain followers through popular social mediaplatforms such as Facebook, Instagram, Twitter, Pinterest, YouTube and LinkedInCreate, manage and execute the social media calendar and relevant activity for all platforms.Understand client goals & implement strategies for campaign structuring, targeting, creatives, Betas and other facets of paid search & social media marketingPerform competitive analysis, research new opportunities, and use data to provide strategicrecommendations that support client growthCollaborate with the content, creative and other related teams to streamline tasks, communicate effectively and produce high-quality creative graphics, GIFs, and videos that are on-brand and follow brand style guidelinesDevelop a deep understanding of the target audience to define positioning, strategy, and creative to strengthen the brand presence on social media.Ensures brand consistency in taglines, social media messages, copy through tone and voiceAchieve higher ROI on Advertising Spend through data driven Ads Optimization (Google SEM/Facebook Advertising/ Display etc.)Tracking daily, weekly & monthly KPI's to provide actionable insight into the success factors and areas for improvement in performance & generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.Keep up to date with latest developments/digital across Social, PPC and Paid Media and monitor the activity of brand competitorsMonitor and administer Google analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals.