Digital Marketing Executive

About the Role: We are looking for a dynamic and results-driven Digital Marketing Executive with over 5 years of experience to join our team onsite in Coimbatore. The ideal candidate will be responsible for planning, executing and optimizing digital marketing campaigns across SEO, social media, Google Ads and website optimizations. Additionally, the candidate should have strong communication skills and a basic understanding of PHP to handle website updates and content optimizations. Key Responsibilities: Plan and execute digital marketing campaigns across various platforms (SEO, SEM, Google Ads, social media). Manage and grow social media presence across Facebook, Instagram, LinkedIn, Twitter, etc. Monitor and analyze digital campaign performance using Google Analytics and adjust strategies accordingly. Optimize website content, landing pages and user experience for higher engagement and conversions. Make minor website updates and SEO improvements using PHP, HTML and CSS. Handle Google Business Profile (Google My Business) by keeping business information updated and engaging with customer reviews. Analyze competitors and industry trends to improve digital strategies. Report on campaign performance and provide actionable insights to the team and stakeholders. Stay up-to-date with the latest digital marketing and SEO trends. Skills and Qualifications: 5 years of hands-on experience in digital marketing and content management. Proficient in Google Analytics, Google Ads, Facebook Ads and other social media platforms. Good knowledge of PHP, HTML and CSS for website updates and SEO. Strong communication skills, both written and verbal. Ability to think creatively and analytically and to work independently within a team Job Types: Full-time, Permanent Benefits: Health insurance Provident Fund Schedule: Day shift Monday to Friday Work Location: In person