Digital Marketing Consultant

Role Overview:

Key Responsibilities:

• Plan, execute, and optimize paid campaigns on platforms like LinkedIn and Google Ads.
• Develop and manage ABM strategies to target key enterprise accounts effectively.
• Monitor campaign performance, adjust strategies based on analytics, and ensure alignment with budget and ROI goals

• Design and implement targeted email campaigns to engage prospects and nurture leads through the sales funnel.
• Segment audiences, personalize content, and utilize automation tools to enhance campaign effectiveness.

• Organize and promote webinars, virtual conferences, and other online events to showcase FreightFoxs expertise.
• Collaborate with internal teams and external partners to develop compelling content and drive attendance.

• Oversee on-page and off-page SEO strategies to improve organic search rankings.
• Utilize tools like Google Analytics to monitor website traffic, user behavior, and conversion metrics.
• Implement website optimizations to enhance user experience and lead generation.
• Work with tech team to update pages, landing pages, blogs and content
• Optimize conversion paths: CTAs, form placements, user flows

• Monitor performance via Google Analytics, Google Search Console and other analytics tools
• Develop and maintain comprehensive dashboards to track key performance indicators (KPIs) across all digital channels.
• Analyze campaign data to derive actionable insights and inform strategic decisions.

Qualifications

• Bachelors degree in Marketing, Business, or a related field.
• 3-5+ years of experience in digital or performance marketing, preferably in the B2B domain, for a high ACV product
• Proficiency in digital advertising platforms (LinkedIn Ads, Google Ads), SEO tools, and marketing automation software.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and project management abilities.

Work Location:

About FreightFox: