Digital Marketer/Content Writer

As a Digital Marketer/Content Writer in Mohali, you will play a key role in developing a distinct online presence to attract a high number of internet followers through various social media channels like Facebook, Twitter, YouTube, and Instagram. Additionally, you will be responsible for implementing strategies to increase website traffic through search engine optimization (SEO). Your duties will involve managing mobile marketing campaigns, including app-based, in-game, location-based, and SMS marketing. You will also oversee affiliate marketing activities, where you will collaborate with affiliates to promote products and drive customer traffic to the website. In this role, you will contribute to digital marketing initiatives by creating and uploading website content, executing email marketing campaigns, and providing detailed reports and analysis to showcase the return on investment. You will also explore new online media opportunities, design website banners, and engage with clients, affiliate networks, and partners. Moreover, you will be involved in keyword research, social media engagement, and brand awareness campaigns. By leveraging web analytics tools, you will monitor website performance, identify areas for improvement, and implement content marketing strategies. Staying abreast of digital trends, you will manage contact databases, support lead generation efforts, and collaborate with media suppliers to optimize client pricing. Your role will also entail contributing to company blogs, managing e-communications, and coordinating with digital advertising agencies. Overall, you will play a pivotal role in enhancing brand visibility, driving website traffic, and achieving marketing objectives through various digital channels.,