2 Digital Knowledge Jobs

You will contribute to the long-term growth of Abbott Nutrition products in your territory by increasing awareness among Health Care Professionals about the important role of nutrition in improving the quality of life. You will also emphasize the superiority of Abbott products over competitor brands. Your main goal is to gain new business and expand existing business through an omnichannel customer engagement strategy. This approach aims to build Health Care Professionals" confidence in and loyalty to Abbott brand products. Your responsibilities will include enabling the ethical field force to meet regional and team Key Performance Indicators. By analyzing market, category, and channel opportunities within your territory, you will use real-time omnichannel business intelligence to identify growth opportunities at the customer/account level. Leveraging business analytics and customer insights, you will continuously analyze growth potential throughout the region. This analysis will help you create an omnichannel engagement strategy to establish Abbott as the preferred brand in the region. Developing and supporting the execution of account plans using an integrated customer omnichannel engagement strategy will be crucial. You will deploy marketing programs targeting customers and accounts through Medical Representatives, ensuring proper education, execution, and tracking of program impact. Observing and providing real-time coaching and feedback to Medical reps on all aspects of the customer engagement process will be part of your role. You will accelerate the development of digital knowledge and application in Medical reps through mentoring, coaching, and role-modeling. Building and maintaining relationships with customers and accounts across various channels such as digital, remote/virtual, and face-to-face will be essential to increase awareness and loyalty to Abbott brand products. Collaborating with the training/Sales Force Effectiveness team to optimize team performance is vital. You will identify knowledge and skill gaps in Medical reps and create individual development plans to enhance capabilities across the territory. Providing direct and ongoing support to Medical reps in the field through collaborative problem-solving, mentoring, coaching, feedback, and escalations is also part of your responsibilities. Moreover, you will develop and expand a network of Key Opinion Leaders (KOLs) throughout the territory to influence at all levels of an account, not limited to Health Care Professionals. Working cross-functionally with Marketing, Analytics, and Sales Force Effectiveness teams, you will gather and interpret customer and market behavior data. Your role will involve translating omnichannel engagement data into real-world activities to drive success for Abbott Nutrition products in the territory.,

Job Description Job Summary Contribute to the long-term growth of Abbott Nutrition products in territory by increasing awareness among Health Care Professionals on the important role of nutrition in improving quality of life, and the superiority of Abbott products to competitor brands. Gain new business and grow existing business through a omnichannel, customer engagement strategy that builds HCP confidence in and loyalty to Abbott brand products. Develop and sustain the knowledge, customer engagement skills, and business acumen of Medical reps to build a high performing ethical sales team. Develop KOL relationships to promote the Abbott brand and influence the perception of Abbott products as the brand of choice, by HCPs in all specialties and at all levels. Core Job Responsibilities Enable ethical field force to meet regional and team KPIs Analyze market ,category and channel opportunities within territory/area using real-time omnichannel business intelligence to identify opportunities for market share growth at the customer/account level Leverage business analytics and customer insights to conduct on-going analysis of growth potential throughout the region and create an omnichannel engagement strategy to establish Abbott as the brand of choice throughout the region Develop and support the execution of account plans using an integrated customer omnichannel engagement strategy Deploy marketing programs to target customers and accounts via the Medical Reps, including education, execution, and tracking of program impact/success Observe and provide progressive, real-time coaching and feedback to Medical reps on every aspect of the customer engagement process Accelerate the development of digital knowledge and application in Medical reps through mentoring, coaching and role-modeling Build and maintain relationships with customers and accounts across digital, remote/virtual and face to face channels to increase awareness and loyalty to Abbott brand products Collaborate with the training/SFE to Optimize team performance by identifying knowledge and skill gaps in Medical reps across the team and create individual development plans to elevate capabilities across the territory/area Provide direct, on-going support to Medical reps in the field through collaborative problem-solving, mentoring, coaching, feedback and escalations Develop and expand network of KOLs throughout the territory/area, reflecting to influence at all levels of an account (not limited to HCPs) Work cross-functionally with Marketing ,Analytics and SFE to gather and interpret customer and market behavior data, translating omnichannel engagement data into real-world activities,