Digital Advertising Specialist - Digital Agency

Expertiz

2 - 7 years

4 - 9 Lacs

Chennai

Posted:3 weeks ago| Platform:

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Skills Required

program management advertising account management marketing online advertising digital marketing google adwords client servicing business development online marketing campaigns search engine marketing social media marketing sem seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

Responsibilities:

Strategy, Account Management & Execution of all ads on digital including:

Google Ads
YouTube Ads
Facebook Ads
LinkedIn Ads
Third-party Ad networks & platforms

R&D on advertising opportunities for existing clients/leads
Development of ad strategies for all clients and campaigns
Consulting with clients to determine strategies and budgets
Gather and organize information to help with decision-making regarding media placement, campaign length, featured products and services, technical details etc.
Ensure that a clients needs are being met and that any concerns are addressed
Stay in close communication with the client, answering questions, explaining strategy and providing status updates
Obtaining client approval on projects and communicating client feedback to the creative, servicing and social teams
Staying up to date with new advances in search, social & display advertising and the competitive landscape
To ensure the success of all clients and Digitally Inspired Medias advertising campaigns, you will monitor and evaluate the ads performance, as well as provide progress reports to determine the return on investment of the campaign.
Increase business by recommending new opportunities and services
Prepare advertising budgets, calendars, fortnightly/monthly reports and project schedules
Meet with respective teams during strategy sessions, recommend revisions according to the clients needs and preferences
Analyze, plan, implement and monitor advertising campaigns
Teams to support/co-ordinate with:
Business Development team - for leads/pitches
Social Media Team - for clients projects
Client Servicing Team - strategies for existing clients, support on campaigns

Knowledge/Skills required:

Experience managing International paid search campaigns.
Self -learner with a passion for digital advertising.
Strong understanding of performance advertising, conversion, and online customer acquisition.
Ability to manage multiple projects simultaneously, work within a marketing team, and other departments.
Savvy with social media monetization strategies & approaches to market on Google+,Facebook, Twitter, YouTube & LinkedIn.
Excellent verbal and written skills
A graduate (MBA a plus)\
3-4 years of international experience in online advertising campaign program management, optimization and analytics
Experience with customer segmentation & targeting techniques
Passion for analyzing products, customers and market dynamics
Strong organizational and analytical skills, strong aptitude for determining the optimal way to position and grow product market adoption

If interested, please share your updated CV along with CTC details

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