Posted:12 hours ago|
Platform:
Work from Office
Full Time
Summary Expert in Marketing Cloud technology, providing end-to-end operational support and strategic advice on email deliverability. Leveraging extensive experience in marketing automation, ensure that email campaigns not only reach their intended audience but also adhere to best practices and regulatory standards to optimize engagement and effectiveness. About the Role Location - Hyderabad #LI Hybrid About the Role: Expert in Marketing Cloud technology, providing end-to-end operational support and strategic advice on email deliverability. Leveraging extensive experience in marketing automation, ensure that email campaigns not only reach their intended audience but also adhere to best practices and regulatory standards to optimize engagement and effectiveness. Key Responsibilities: Email Authentication : Enable SPF, DKIM, and DMARC at the account with IT support collaboration to ensure email authenticity by collaborating with DNS teams. IP Warming : Execute gradual IP warming strategies to build and maintain a strong sender reputation. Reputation Management : Monitor sender scores and manage blacklist issues to maintain high deliverability rates. Deliverability Monitoring : Conduct detailed analysis of bounce rates, complaint rates, and other deliverability metrics to identify and resolve issues. Content and Design Best Practices : Ensure email campaigns adhere to design best practices and legal requirements, enhancing their effectiveness and compliance. Data Quality and List Management : Recommend and implement strategies for segmentation, personalization, and data hygiene to increase user engagement. Essential Requirements: BTech / Masters in Technology or Masters in Business Administration. Overall, 4+ years of hands-on experience in Salesforce Marketing Cloud, especially within SFMC Campaigns with Email Specialist certification required. Extensive experience in Marketing Cloud technology and marketing automation. Proficient in setting up and managing email authentication protocols (SPF, DKIM, DMARC). Skilled in IP warming strategies. Strong capabilities in monitoring and managing sender reputation, including blacklist issues. Expertise in analyzing deliverability metrics and resolving related issues. Knowledgeable in email content and design best practices, as well as compliance with legal standards. Focused on maintaining high data quality and effective list management techniques, including segmentation and personalization. Familiarity with GDPR and other data protection regulations. Good understanding of the pharmaceutical commercial data landscape and commercial processes. Familiarity with and adaptability to new-generation technologies and trends (Gen AI and Agentic AI) is an added advantage. . Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients lives. Ready to create a brighter future together? https://www. novartis. com / about / strategy / people-and-culture Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork. novartis. com/network Benefits and Rewards: Read our handbook to learn about all the ways we ll help you thrive personally and professionally:
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