D2C Manager

Job Description

Role not for you, but know the perfect person for it? Refer a friend, and make Rs 10K if successfully placed :) Refer & Earn! Role Overview: As D2C Manager, you ll own the end-to-end experience of Cumin Co. s website fromacquisition and engagement to conversion and retention. You ll play a critical role in shapinghow our story, products, and values come alive digitally. This role is a blend of growthhacking, customer journey optimization, on-site merchandising, and performance analytics.Ideal for someone who thrives in a fast-moving, design-led, and purpose-driven brandenvironment. Key Responsibilities: Revenue & Growth Ownership: Own monthly GMV, AOV, and CVR metrics for the plan. Execute strategies to improve topline and profitability. Website Optimization: Lead UI/UX improvements, navigation flows, landing page enhancements, and site speed performance in collaboration with tech and design partners. Promotions & Campaigns: Plan and execute festive, thematic, or product-launch-driven promotions; ensure seamless user journey from ad click to checkout. Analytics & Reporting : Use Shopify analytics, and heatmaps to identify drop-offs,performance bottlenecks, and improvement opportunities. Tech & Ops Coordination: Liaise with logistics, customer service, and product ops toensure frictionless customer experience from discovery to delivery. On-Site Merchandising: Manage product visibility, content refreshes, categoryperformance, and upsell/cross-sell strategies. Growth Marketing Support: Coordinate closely with the performance marketing teamto align campaigns across paid channels (Meta, Google, etc.) with on-site landing experiences. Retention & CRM: Drive post-purchase engagement, reviews, loyalty, and repeatorders via email/SMS automations and personalised nudges (via platforms likeKlaviyo, WebEngage, etc.) You re a Great Fit If You Have: 3-5 years of D2C experience in a consumer brand (home, lifestyle, cookware preferred) Deep familiarity with Shopify and tools like Hotjar, Klaviyo, etc. A strong sense of aesthetics and experience with UI/UX improvement projects. A/B testing mindset and solid grasp of CRO, funnel metrics, and landing page psychology. Cross-functional experience working with marketing, design, tech, and supply chain. Strong copy and content instincts bonus if you can brief creatives as well aswrite/edit them. Perks & Benefits: High-impact ownership role on the brands flagship channel. Part of founding team of the brand. Opportunity to influence product, design, and content strategy. Fast-growing, values-led D2C brand shaping the $5B Indian kitchenware market. A warm, driven, and collaborative team culture.