428 Customer Segmentation Jobs - Page 6

Responsibilities Key Deliverables The CBM-S exists to deliver thru his Area Sales Managers (ASM), (a) Targeted Market Share and Volumes (b) Customer Satisfaction and (c) Revenue for the Company and profitability for the Dealers. Execute SCV Strategy for the Region to ensure a concrete path towards achievement of the targeted volume and market share. Identify Model-wise and Geography-wise opportunities in the cluster through customer segmentation . Create cluster level strategy for the specific cluster and get it reviewed and signed off from the Regional Business Head (RBH) Execute the micro-level strategy through the TSMs. Along with the RBH, assign Targets for each Model to TSMs based on the potential of their geographies and the strategy . Ensure Customer satisfaction through the adherence of proper sales process. Drive the finances of the cluster through development of alternate financiers, promotion of finance option purchased from dealership, sale of accessories and shield through showroom etc. Ensure manpower adequacy and quality in the dealerships . Accompany TSMs to coach them on-the-job to develop their capability - review the Enquiry/ Booking/ Retail Pipeline for the dealerships. Appoint and liaise with Local Marketing Agencies to conduct Company-funded Activities across Cluster-geography. Maintain good connect with Regional Sales Managers of Key Financiers for CV-Finance and large Brokers of Used Commercial Vehicles Preferred Industries 3 Wheeler 2 Wheeler Tractor Farm Sector Education Qualification MBA; Bachelors of Technology; Bachelor of Engineering General Experience Must have 8-12 years of experience in Sales and Marketing experience. Preferably most of it in 2W, 3W, Tractor industry Critical Experience 1. People management experience of at least 4-5 years. 2. Handled teams of 4-6 people at least.

An Opportunity to Work with One of India's Leading Credit Card Tech Innovators BOBCARD (A Bank of Baroda Subsidiary) Educational Qualifications: Bachelors/Masters degree in Computer Science, Data Engineering, Information Technology, or a related field . Experience Requirement: 5+ years Applicants should possess the following attributes: Technical Skills: Should have knowledge database design and development skills in Non- Relational Databases, SQL /. PL SQL, Oracle/MS SQL/MySQL Following GCP skillsets are necessary - BigQuery Storage, BigQuery ML, Cloud Data Fusion, Looker Studio Pro, Looker ML, DataStream Google Cloud platform especially Big Query Dataflow Experience with Java and Python and Google Cloud SDK API Scripting Experience in writing ETL/ELT Good Knowledge of Data modelling, Dimensional Modelling and Data Visualisation Proficient in SQL, Excel, Data Analytics, Data integration, Metadata Management Experience in Implementing complete project on GCP -AI / ML Experience Tableau / Power BI / Qlik Sense/ Looker Studio Use the full breadth of capabilities within Google Looker Studio to develop dashboards, Visual components, data Reports and analytical tools Proficiency in Oracle R, Python will be an added advantage Presenting complex data in visually appealing and insightful ways to aid story- telling and communication Strong knowledge of SDLC methodologies Agile/Scrum / Solid Principles Good understanding of Database Design Concepts Certification of Analytics with AI/ML would be an added advantage. Role & Responsibilities This position would include the mentioned set of responsibilities but not limited to: The candidate should be self-motivated, multi-tasker, and demonstrated team-player. Responsible for the managing the product development and maintenance in IT team of the organisation. Must have worked with large-scale applications and frameworks Learn and enhance own skillset and of team. Stay up to date to latest technology. Writing clean, high-quality, high-performance, maintainable code. Coordinate cross-functionally to ensure project meets business objectives and compliance standards Ensuring high performance of the application. Develop, test, and deploy fast and scalable system Designing and maintenance of fully functional applications and databases. Timely deployment of web apps on the cloud and on-prim/monolithic. Understanding of server management and cloud-based infrastructure. Establishment and integration of development tools as required Identification of application issues when deploying the apps App deployment on the cloud along with solving debugging issues Coding architecture for frontend and backend Building interactive consumer data Testing applications and fixing bugs, along with security and data protection features Solve Technical Challenges Cooperating with the back-end developer in the process of building the Cloud based Analytics platform Develop and support Analytics Platform Interested Professionals can also apply via our careers page: https://bobcard.turbohire.co/job/publicjobs/9IJ04bfVo3kTnyMKczuuhM3wpm81HcOhip9k0uecVaDF1y6XWQ9jRsFiuPYS7dQw

The role involves managing Strategic Initiatives aimed at maximizing revenue and optimizing costs through Portfolio actions on the Customer Base. Responsibilities include Customer life cycle management, Activation, Retention, and Attrition management, as well as focusing on Deposits build-up and overall Liabilities Book growth programs. This is achieved through direct customer-facing campaigns, monitoring their progress, and implementing strategic initiatives. Key Responsibilities: - Develop Portfolio Strategy to increase retail deposits and profitability tailored to the demographic and behavior profiles of various portfolio segments. This involves ideating seasonal and perennial initiatives in collaboration with analytics, assessing financial feasibility, and profitability. - Analyze and segment portfolio trends to formulate strategies for driving overall liabilities book growth, guiding front-end teams towards achieving growth targets. - Execute Customer-facing campaigns and communication to achieve annual targets for customer activation, engagement, deposits growth, cross-selling, and retention. - Monitor portfolio and account usage trends to identify revenue leakage or revenue optimization opportunities, implementing campaigns or corrective actions such as Winback, account upgrade, and cross-selling sticky products. - Collaborate with the marketing team to create effective communication and collateral for Portfolio Management initiatives, ensuring adherence to deadlines, and coordinating with campaign management teams for campaign delivery. - Develop portfolio programs, process documents, and detailed projects. - Manage vendor and third-party relationships. - Ensure adherence to legal, compliance, and risk guidelines, obtaining necessary approvals from relevant departments for the initiatives. Desired Skills & Experience: - Understanding of Customer segmentation to identify target segments and profitability drivers. - Strong analytical skills and the ability to analyze portfolio trends, compute program dynamics, etc. - Interpersonal and communication skills for implementing initiatives through internal cross-functional support and managing team members. - Master's Degree in Marketing, Management, Business Administration, Statistics, or Economics. - Hands-on experience in working directly with Data, capable of generating actionable insights and presenting them to senior management with a plan of action. - Prior knowledge of SQL queries and databases is a plus.,

The ideal candidate for this role will be a creative and analytical thinker with the ability to conduct insightful market research to establish an effective marketing strategy aimed at reaching the target audience. You should feel at ease evaluating the marketing process and be proactive in critiquing and improving its outcomes. Your responsibilities will include understanding customer preferences, industry trends, and competitor strategies. You will be expected to analyze data and provide insights to inform marketing strategies. Additionally, you will need to segment the customer base to target specific demographics or personas, and develop customer profiles and buyer personas. Competitive analysis will be a key aspect of this role, where you will be required to analyze competitors" products, pricing, and marketing strategies. Your ability to identify opportunities and threats in the competitive landscape will be crucial. You will also play a role in developing marketing strategies and plans, as well as assisting in setting marketing goals, budgets, and key performance indicators (KPIs). Working on promotional campaigns and advertising strategies will be part of your responsibilities, including creating marketing materials such as brochures, advertisements, and digital content. Furthermore, you will be involved in brand development and management activities, ensuring consistent branding across all marketing materials and channels.,

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

As a Sales Executive, you will be responsible for actively pursuing sales opportunities to meet or exceed the targets set by the company. Your primary focus will be on building and maintaining strong relationships with customers, understanding their needs, and ensuring high levels of satisfaction with our products and services. In this role, you will conduct tours or visits to customers to gather insights into their preferences, trends, and feedback on our products and services. By analyzing customer buying patterns, preferences, and behavior, you will identify opportunities for up-selling, cross-selling, and improving overall performance. It will be essential to segment customers based on demographics, buying behavior, and preferences to tailor sales and marketing strategies accordingly. Addressing customer complaints and concerns promptly and effectively will be a crucial aspect of your role, as you work towards satisfactory resolution and maintain positive relationships. You will also need to liaise with internal departments to ensure the timely dispatch of orders and accurate billing processes. Staying updated on industry trends, competitor activities, and market dynamics will be key to adapting sales strategies accordingly. You will be required to implement strategies to retain existing customers, including loyalty programs, special offers, and personalized services. Regular audits of customer accounts to assess satisfaction levels, identify areas for improvement, and proactively address any issues will be part of your responsibilities. Monitoring the progress of orders from placement to delivery, ensuring accuracy and timeliness, will also be essential. Efficiently planning sales trips to maximize coverage and productivity, as well as maintaining a regular schedule of visits to existing and potential customers to nurture relationships, gather feedback, and drive sales will be critical to your success in this role. This is a full-time position that requires dedication, strong communication skills, and a proactive approach to meeting and exceeding sales targets.,

You will be responsible for generating sales for the Airside Business in your assigned area and developing a value stream to significantly increase our Airside sales. It is essential to have excellent knowledge of the Airside market and equipment specifications. You will be required to segment customers to create value offerings that drive the overall sales strategy. Your role will involve driving margin expansion and profitability, working with a comprehensive action plan to identify and fulfill all customer needs in alignment with organizational goals. Collaboration with various teams to develop and execute Annual Operating Plans (AOP) will be a key aspect of this position. Building strong relationships with customers to enhance product specifications and overall value will also be part of your responsibilities. To qualify for this position, you should have a minimum of 5 years of experience in the Air Handling Unit (AHU) market. A Bachelor's degree in Engineering (B.E/B.Tech) from any stream is required. Additionally, having a solid network and connections with both direct and industrial customers will be advantageous in this role.,

Online Gaming & Entertainment Marketing Manager *Location:** Mohali (WHO) *Experience:** 3+ years *Employment Type:** Full-time About Us: We are a fast-growing online gaming platform catering to European markets. Our goal is to provide a seamless and engaging experience for our users through innovative gaming products. We are looking for a dynamic and results-driven **Online Gaming & Entertainment Marketing Manager** to lead our marketing initiatives and drive customer acquisition and engagement. Key Responsibilities: - Develop and execute comprehensive marketing strategies to enhance brand visibility and user acquisition. - Manage performance marketing campaigns across various channels, including social media, affiliates, SEO, PPC, and email marketing. - Oversee promotions, loyalty programs, and retention campaigns to maximize customer lifetime value. - Collaborate with design and content teams to create engaging marketing materials and campaigns. - Analyze market trends, customer behavior, and competitor strategies to refine marketing efforts. - Manage relationships with affiliate partners and negotiate deals to drive traffic and conversions. - Optimize marketing budgets for maximum ROI and track campaign performance using data-driven insights. - Ensure compliance with industry regulations and responsible gaming standards in all marketing activities. Requirements: - Proven experience in online gaming, iGaming, or digital entertainment industry marketing. - Strong understanding of digital marketing channels, including PPC, SEO, social media, and affiliate marketing. - Experience in CRM, customer segmentation, and retention marketing strategies. - Ability to analyze data, generate insights, and optimize campaigns for performance. - Knowledge of European online gaming regulations and responsible gaming practices is a plus. - Excellent communication, negotiation, and project management skills. What We Offer: - Competitive salary and performance-based incentives. - Opportunity to work with a fast-growing and innovative gaming brand. - Flexible work environment (Remote/Hybrid options available). - Career growth opportunities and professional development programs. If you are passionate about gaming and have a knack for innovative marketing strategies, wed love to hear from you! Apply now and be part of our exciting journey. **How to Apply:** Send your resume and portfolio to [HR@basta-group.com](mailto:HR@basta-group.com),

Role Description Job Title: Salesforce Email Marketing Developer Hiring Location:Hyderabad Job Description We are seeking a skilled Salesforce Email Marketing Developer to design, develop, and implement effective email marketing campaigns within the Salesforce Marketing Cloud platform. The ideal candidate will utilize HTML, CSS, JavaScript, and other coding languages to create responsive, personalized emails. This role requires close collaboration with marketing teams to achieve campaign objectives through automation, dynamic content, and A/B testing. Key Responsibilities Email Template Development: Build and maintain responsive email templates using HTML and CSS, ensuring cross-browser compatibility across different devices. Dynamic Content Integration: Implement dynamic content features to personalize emails based on customer data and segmentation. Marketing Automation: Utilize Journey Builder and other Salesforce Marketing Cloud tools to create automated email workflows based on customer behavior and triggers. A/B Testing: Design and execute A/B testing strategies to optimize subject lines, content, and calls-to-action. Campaign Deployment & Monitoring: Launch email campaigns, track delivery metrics, and analyze performance to identify areas for improvement. Data Integration: Collaborate with data teams to ensure accurate data feeds for personalization and segmentation. Stakeholder Collaboration: Work with marketing teams to understand campaign goals, translate them into technical specifications, and deliver effective email solutions. Must-Have Skills Technical Proficiency: Strong expertise in HTML, CSS, and JavaScript for email development Hands-on experience with Salesforce Marketing Cloud (Email Studio, Content Builder, Journey Builder, Automation Studio) Understanding of email deliverability best practices Marketing Knowledge: In-depth understanding of email marketing principles and campaign strategies Strong grasp of customer segmentation and personalization techniques Communication & Collaboration: Ability to communicate complex technical concepts to non-technical stakeholders Strong teamwork and collaboration skills to work with cross-functional teams Good-to-Have Skills Experience with SQL and data management within Salesforce Marketing Cloud Knowledge of AMPscript for dynamic content customization Familiarity with email analytics tools for performance tracking Experience in responsive design frameworks for emails Experience Range 5 to 7 years of experience in Salesforce Marketing Cloud development or a related field Proven track record of executing successful email marketing campaigns,

Lead, direct, and control Branding and Marketing strategy, policies, programs, budget, and activities to support business objectives. Set clear objectives and goals, research and define target audiences, developing marketing collaterals, communication and branding strategies, and measure adoption. Conceptualize, develop, and execute the go-to-market (GTM) and launch strategy for new product features. Drive the organization brand positioning in a clear and consistent way that resonates with and motivates our target audiences. Promote the organization as the most preferred IT Services organization to the analysts, media, and target customers. Represent the voice of the customer within the organization, bringing insights to cross-functional stakeholders across product, solutioning, engineering, delivery, and leadership. Build and nurture existing relationships with key partners, aligning on mutual goals and driving adoption through a variety of co-marketing efforts. Define, measure, and report the performance of all marketing channels/campaigns and assess against ROI and KPIs including customer acquisition and retention. Conceptualize and organize virtual and physical events/webinars/engagement activities periodically for the potential clients / CIOs and assess impact. Manage customer segmentation strategy and develop smart attribution modeling, ensuring reach to the right audience with the right message. Overseeing the development and placement of the creative elements that position the company in the marketplace. Implementation of all Digital marketing initiatives, always ensuring the availability of a dynamic website, social media presence, e-mail marketing, etc. Integration with business development efforts of Sify's diverse offerings across Network, Data Center, Cloud, Digital, and Managed Services portfolio. Monitor, analyze, and evaluate the market trends, adjust branding marketing strategy to support business objectives. Team Management- Identifying / hiring team personnel and managing the team to achieve goals.,

About The Role Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The CRM Lead is responsible for shaping and executing the companys CRM strategy to drive customer engagement, retention, and business growth. This role ensures the effective use of customer data, manages multi-channel campaigns, and ensures compliance with privacy and spam regulations. The CRM Lead will oversee CRM operations, collaborate with cross-functional teams, and lead the execution of CRM initiatives that maximize customer value and align with broader business objectives. What are we looking for Technical Skills: CRM Systems Expertise:Advanced proficiency in CRM platforms (Salesforce, Adobe Campaign, Dot Digital, Comarch). Marketing Automation & Personalization:Experience with campaign automation, segmentation, and customer journey mapping. Data Management & Analytics:Strong ability to analyze customer data, derive insights, and optimize targeting strategies. Compliance & Governance:Knowledge of data protection laws, spam regulations, and industry best practices. Core Competencies:Strategic Thinking:Ability to develop and implement data-driven CRM strategies. Project Management:Strong organizational skills to manage multiple campaigns and deadlines. Collaboration & Communication:Experience working cross-functionally with internal teams and external partners. Problem-Solving:Proactive approach to troubleshooting campaign or system issues. Attention to Detail:Ensuring high accuracy in campaign execution, testing, and reporting. Experience & Education:Experience:5-8 years of experience in CRM management, marketing automation, or customer engagement roles. Proven experience leading CRM campaigns, developing customer segmentation strategies, and optimizing engagement initiatives.Experience working with cross-functional teams in a large enterprise or consumer-focused business. Previous experience in retail, energy, financial services, or e-commerce sectors is advantageous. Education:Bachelors degree in Business, Marketing, Data Analytics, or a related field (Masters degree is a plus). Certifications in CRM systems (e.g., Salesforce Certified Administrator/Consultant) or data analytics are highly desirable. Roles and Responsibilities: Strategic CRM Leadership:Develop and execute CRM strategies aligned with business goals to enhance customer lifecycle managementOversee CRM roadmaps,campaign calendars,and customer engagement initiativesEnsure compliance with local privacy laws,spam regulations,and internal contact rulesCRM Campaign Strategy & Execution:Manage requests from marketing and business teams,ensuring campaign execution aligns with strategic goalsDevelop and allocate offers,ensuring appropriate segmentation and customer targetingLead the creation and execution of multi-channel campaigns,including email,SMS,push notifications,and loyalty programsOversee approval processes with legal,compliance,privacy,and external partners before campaign executionCustomer Data Management & Insights:Manage customer segmentation strategies,ensuring data integrity and complianceDevelop and implement targeted offers using segmentation tools(e.g.,Comarch) and coordinate execution with hub teamsConduct audience segmentation reviews and ensure data alignment with CRM systemsContent & Asset Management:Source and provide creative assets,copy points,and campaign mechanics for execution teamsEnsure consistency and accuracy in content across customer touchpointsCollaborate with creative teams to produce high-quality campaign materialsCross-Functional Collaboration & Stakeholder Engagement:Work with internal stakeholders(e.g.,marketing,digital,compliance) to ensure seamless campaign executionCoordinate external partner approvals before campaign briefingOversee the internal approvals process,ensuring adherence to legal and compliance requirementsCampaign Performance Monitoring & System Management:Load campaign details into tracking systems(e.g.,Synops,Comarch,CLIENTMe)and oversee activationConduct live proof testing of links, content,and interactive campaign elements (e.g.,countdown timers,forms)Validate final production builds in relevant systems(e.g.,Comarch for AU, Radium for NZ) before launchTrack and analyze campaign performance,reporting on key metrics(e.g.,engagement,retention,ROI)Facilitate issue resolution and triage processes across ANZ campaignsCoordinate with IT,privacy,legal,and external partners to address campaign or system issuesImplement corrective actions,including campaign pauses or customer communicationsManage CLIENTRewards Unlocked (B2B2C) CRM activity,including briefing and testing business rulesOversee NZ loyalty programs, including EDR offer loading,approvals,and data reporting coordinationSupport new partner onboarding and CRM activation processes Qualification Any Graduation

WE VALUE Significant experience in a Sales/Account Management related field Excellent communication skills Ability to influence at varying levels across the organization Ability to handle multiple priorities and navigate in a highly matrixed environment WE VALUE Significant experience in a Sales/Account Management related field Excellent communication skills Ability to influence at varying levels across the organization Ability to handle multiple priorities and navigate in a highly matrixed environment Channel Excellence Manager As a Channel Excellence Leader for the Process Measurement and Controls (PMC) at Honeywell, you will be accountable for channels excellence initiatives. Your strategic vision, technical expertise, and guiding skills will be instrumental in delivering innovative and effective solutions that drive business growth through channel and channel operational excellence. In this role, you will have the opportunity to shape the overall enterprise solutions strategy and guide the team in designing and implementing scalable, secure, and integrated solutions. You will work with cross-PMC teams to comprehend business requirements, identify technology solutions, and ensure successful solution delivery. Your ability to build strong relationships with channel and effectively communicate will be key to driving customer satisfaction and achieving business objectives. Focused on enabling channel strategy - incentives, competitiveness and coverage. You will report directly to PMC India Director, and work at Pune. Focuses on leveraging data-driven insights to measure, analyze, & optimize channel performance. GOAL: Enable informed decision-making through comprehensive channel analytics. Partner Enablement VoC/ NPS CP program design (rebates/ growth incentives) Recognition program development Collab. platform /community building for partners Run training programs Channel coverage strategy Market trend analysis Vertical strategy Channel add target setting Partner selection and onboarding Channel performance management, rationalization, tiering Channel perf. Analytics/ reporting Channel Compliance Reports Predictive Analytics Data Governance Market and Customer Segmentation Analysis Competitive Benchmarking Analysis E2Open tracking and reporting Dashboard maintenance and development Aligning reports/dashboards to commercial goals PRM enhancements KPIs Revenue performance (net of PD) vs. AOP CP NPS Vertical/ Geo coverage in growth priorities NPI adoption Partner retention rate/ tiering rotation Goals & Objectives Sales-in and sales-out ($M) NPS yoy improvement X% improvement in win-rate vs. previous year (e. g. , 10%) Channel productivity improvement by x% (e. g. , 10%) Channel churn below x% (e. g. , 2%) Channel Health Review Channel coverage review (vertical/geo) Channel review Partner Tiering, rebates, policies review Strategy review NPIs adoption Channel Excellence Manager As a Channel Excellence Leader for the Process Measurement and Controls (PMC) at Honeywell, you will be accountable for channels excellence initiatives. Your strategic vision, technical expertise, and guiding skills will be instrumental in delivering innovative and effective solutions that drive business growth through channel and channel operational excellence. In this role, you will have the opportunity to shape the overall enterprise solutions strategy and guide the team in designing and implementing scalable, secure, and integrated solutions. You will work with cross-PMC teams to comprehend business requirements, identify technology solutions, and ensure successful solution delivery. Your ability to build strong relationships with channel and effectively communicate will be key to driving customer satisfaction and achieving business objectives. Focused on enabling channel strategy - incentives, competitiveness and coverage. You will report directly to PMC India Director, and work at Pune. Focuses on leveraging data-driven insights to measure, analyze, & optimize channel performance. GOAL: Enable informed decision-making through comprehensive channel analytics. Partner Enablement VoC/ NPS CP program design (rebates/ growth incentives) Recognition program development Collab. platform /community building for partners Run training programs Channel coverage strategy Market trend analysis Vertical strategy Channel add target setting Partner selection and onboarding Channel performance management, rationalization, tiering Channel perf. Analytics/ reporting Channel Compliance Reports Predictive Analytics Data Governance Market and Customer Segmentation Analysis Competitive Benchmarking Analysis E2Open tracking and reporting Dashboard maintenance and development Aligning reports/dashboards to commercial goals PRM enhancements KPIs Revenue performance (net of PD) vs. AOP CP NPS Vertical/ Geo coverage in growth priorities NPI adoption Partner retention rate/ tiering rotation Goals & Objectives Sales-in and sales-out ($M) NPS yoy improvement X% improvement in win-rate vs. previous year (e. g. , 10%) Channel productivity improvement by x% (e. g. , 10%) Channel churn below x% (e. g. , 2%) Channel Health Review Channel coverage review (vertical/geo) Channel review Partner Tiering, rebates, policies review Strategy review NPIs adoption

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

Data Scientist Transaction Analytics Job Title : Data Scientist Transaction Analytics Location : Chennai, Hyderabad, Bangalore Experience : 1-4 Role Summary: Leverage data from millions of financial transactions to uncover insights, optimize user behavior, and improve product performance across digital payments and neo banking platforms. Key Responsibilities: Analyze transaction data to identify patterns, trends, and anomalies. Build predictive models for customer segmentation, churn, and engagement. Collaborate with product and marketing teams to inform strategy using data. Design and maintain dashboards and reports for business stakeholders. Conduct A/B testing and experimentation to validate hypotheses. Qualifications: 36 years of experience in data science or analytics. Proficiency in Python, R, SQL, and data visualization tools (Tableau, Power BI). Experience with big data platforms (Spark, Hadoop) and cloud environments. Strong statistical and machine learning knowledge. Familiarity with fintech KPIs and transaction metrics.

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The CRM Specialist will be responsible for managing CRM systems and initiatives, ensuring the effective use of customer data to drive engagement, retention, and growth. This role will play a key part in the development and execution of CRM strategies that enhance customer experiences, foster long-term loyalty, and maximize customer value. The CRM Advisor will collaborate with multiple internal teams, leveraging data and insights to ensure that CRM tools and processes deliver measurable results aligned with the companys business goals. Experience & Education:Experience:3-5 years of experience in CRM management, customer engagement, or digital marketing roles, preferably within a large enterprise or consumer-focused business. Proven experience working with CRM platforms (Salesforce, or similar) and related tools for campaign management and customer data analysis. Previous experience working within the energy or retail sector is an advantage but not essential. Familiarity with managing cross-functional teams and working in a matrix organization. Education:A bachelors degree in Business, Marketing, Data Analytics, or a related field is required. Additional certifications in CRM systems (e.g., Salesforce Certified Administrator or Consultant) or data analytics are desirable. What are we looking for Technical Skills: CRM Systems Expertise:Good understanding of CRM platforms such as Salesforce, Adobe Campaign, Dot Digital to manage customer relationships and deliver targeted campaigns. Data Management & Analytics:Strong ability to manage and analyze customer data to derive insights and inform strategic decisions. Familiarity with tools like Excel, Google Analytics, or Tableau for reporting and analysis. Customer Segmentation:Ability to analyze customer data and create actionable customer segments for targeted communications, leveraging analytics and insights to personalize engagement. Marketing Automation:Knowledge of marketing automation platforms to streamline customer interactions and campaigns across channels (email, SMS, etc.). Integration & Data Flow Management:Familiarity with integrating CRM tools with other business systems (e.g., marketing platforms, sales systems) to enable seamless data flow and customer experience. Core Competencies:Customer-Centric Approach:Strong focus on understanding and anticipating customer needs, using CRM tools to deliver personalized, relevant customer experiences. Analytical Thinking:Ability to analyze data and identify trends, insights, and opportunities for CRM improvements and business growth. Project Management:Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously, ensuring delivery on time and within scope. Collaboration & Communication:Strong interpersonal and communication skills, capable of working cross-functionally with diverse teams and engaging stakeholders effectively. Problem-Solving:Proactive in identifying challenges in CRM processes or customer interactions, developing effective solutions to enhance performance. Attention to Detail:High attention to detail in managing customer data and executing campaigns to ensure accuracy and quality in all CRM-related activities. Roles and Responsibilities: CRM Strategy Development and Implementation:Develop and execute CRM strategies to enhance customer engagement, drive retention, and support business objectives. Collaborate with marketing, sales, and digital teams to align CRM efforts with overall customer experience strategies. CRM System Management:Oversee the configuration, management, and optimization of CRM systems (e.g., Salesforce, Dynamics 365), ensuring the systems are fully utilized to meet customer and business needs. Troubleshoot issues and work with IT to resolve technical challenges. Customer Data Management:Ensure data quality and integrity by implementing best practices for customer data collection, segmentation, and enrichment. Maintain a customer database that allows for targeted, personalized marketing and communication strategies. Campaign Planning and Execution:Lead the creation and execution of CRM campaigns, including email, SMS, loyalty programs, and push notifications, ensuring they are aligned with business objectives and customer preferences. Performance Monitoring and Reporting:Track the effectiveness of CRM campaigns through key performance indicators (KPIs), such as customer retention rates, engagement levels, and ROI. Provide regular reports to senior leadership on campaign results and customer insights. Collaboration Across Functions:Work closely with marketing, digital, sales, and customer service teams to ensure CRM strategies are integrated across all touchpoints and deliver a consistent and exceptional customer experience. Continuous Improvement:Stay up to date with industry best practices, CRM trends, and technological advancements. Recommend improvements to CRM strategies, tools, and processes based on market research and customer feedback. Qualification Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The CRM & Loyalty Advisor will drive the development, execution, and optimization of customer loyalty and CRM programs, focusing on strengthening customer relationships, enhancing brand loyalty, increasing customer lifetime value, and delivering seamless customer experiences. This role combines strategic thinking, customer insights, operational excellence, and CRM expertise. The advisor will collaborate cross-functionally with marketing, data analytics, sales, and customer service teams to design, implement, and monitor loyalty and CRM initiatives that engage customers, foster brand advocacy, and drive business growth. What are we looking for Technical Skills: CRM PlatformsHands-on experience with CRM systems (e.g., Salesforce Marketing Cloud) to manage customer databases, segment audiences, and analyze customer behaviors. Digital Marketing ToolsFamiliarity with marketing automation tools, loyalty program software, customer segmentation platforms, and campaign management systems. Data AnalyticsAbility to interpret customer data to uncover insights, trends, and opportunities for optimization within CRM and loyalty strategies. Project ManagementSkilled in managing multiple projects simultaneously, from concept to execution, ensuring deadlines and business objectives are met. Core Competencies:Customer-Centric Mindset Analytical and Strategic Thinking Strong Verbal and Written Communication Skills Problem-Solving and Innovation Attention to Detail and Data Accuracy Creativity and Agility in Strategy Execution Experience:35 years of experience in CRM management, customer loyalty, or digital marketing roles within consumer-focused organizations. Demonstrated success in designing and managing CRM and/or loyalty programs that improved customer engagement and retention. Experience in campaign management, customer segmentation, and lifecycle marketing. Cross-functional collaboration experience, with the ability to align CRM and loyalty strategies across teams. Knowledge of customer lifecycle frameworks, personalization techniques, and marketing automation tools. Education:Bachelors degree in Business, Marketing, Communications, or a related field. Masters degree (MBA) or a specialization in CRM, Digital Marketing, or Customer Experience Management is an advantage. Certifications in CRM platforms (e.g., Salesforce Administrator/Marketing Cloud), digital marketing, or customer experience are desirable. Roles and Responsibilities: Loyalty Program ManagementOversee the daily operations and continuous optimization of loyalty programs, ensuring alignment with business goals and evolving customer needs. CRM Strategy Development:Assist in designing and implementing CRM strategies to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer satisfaction and driving loyalty. Customer EngagementDevelop personalized, data-driven customer journeys and communications across CRM and loyalty channels to enhance engagement, retention, and brand advocacy. Strategic PlanningProvide strategic recommendations for new loyalty and CRM initiatives based on customer behavior analysis, market trends, and competitor benchmarking. Campaign ManagementPlan, execute, and optimize CRM campaigns including email marketing, SMS, app notifications, and loyalty program communications, ensuring personalization and relevance. Cross-Functional CollaborationWork closely with marketing, sales, data analytics, IT, and customer service teams to ensure the seamless integration and execution of CRM and loyalty strategies. Performance Tracking & ReportingTrack key CRM and loyalty KPIs (e.g., customer retention, engagement rates, conversion rates, ROI) and deliver insights and recommendations to leadership for continuous improvement. Customer Feedback & Continuous ImprovementGather and analyze customer feedback to identify opportunities to improve CRM and loyalty offerings, ensuring they meet customer expectations and enhance the customer experience. Compliance & Data SecurityEnsure all CRM and loyalty activities comply with relevant data protection regulations (e.g., GDPR) and maintain the highest standards of customer data security and privacy. Qualification Any Graduation