Job
Description
About Us
Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos
Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally
Besides its SaaS business, Circles operates three other distinct businesses:
Circles
Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles
Life is powered by CirclesSaaS platform and pioneering go-to-market strategies
It is the digital market leader in Singapore and
About [Jetpac]:
Jetpac, from Circles, is the coolest tech startup you will find, dedicated to making Travel super convenient and 100% hassle free
We're a bunch of rebels, renegades, and sometimes misfits, working together to change the Travel Universe
We grew 10x last year, with customers in >150 countries and availability in 10 different languages and currencies
At Jetpac, we take ownership and we lead! We are ambitious and resourceful Jetpac cadets, who would stop at nothing to get to the desired end outcome! If you think you've got the guts, the smarts, and the hustle to join us, then keep reading!
Job Overview
Were looking for a CRM (Retention Marketing) Specialist to own and grow Jetpacs lifecycle marketing engine
Youll manage customer communications across email, push notifications, SMS, and in-app messaging to improve engagement, retention, and repeat purchases
This role is perfect for someone whos part strategist, part executor?and thrives on using data and experimentation to deepen customer relationships and drive business outcomes
Key Responsibilities
Lifecycle Campaign Management
Design, execute, and optimize multi-touch CRM journeys across email, push, SMS, and in-app channels
Launch automated and trigger-based campaigns for onboarding, activation, cross-sell, win-back, and retention
Build seasonal, geo-specific, and behavior-based journeys to increase engagement and LTV
Localize communications for different regions, languages, and travel behaviors
Personalization & Segmentation
Develop and refine audience segments based on behavior, recency, geography, lifecycle stage, and preferences
Personalize messaging and offers to improve open rates, CTRs, conversions, and customer happiness
Continuously test copy, visuals, CTAs, subject lines, and send times
Data & Optimization
Monitor CRM KPIs: open rates, CTR, conversions, churn rate, repeat purchase rate, and uninstalls
Work closely with BI to build dashboards and analyze campaign performance
Run A/B and multivariate tests, derive insights, and scale successful strategies
Track cohort behavior and execute interventions to reduce churn
Tooling & Automation
Manage and optimize CRM tooling stack (e
g
, MoEngage, CleverTap, or similar)
Create and manage campaign flows, templates, dynamic content modules, and automations
Ensure clean data integration and tracking across product, analytics, and CRM tools
Cross-Functional Collaboration
Work closely with Product, Performance, Brand, and CX teams to align CRM with business goals
Partner with creative teams to develop high-performing visual and copy assets
Collaborate with local market leads to adapt communication strategies per region
Requirements
36 years of hands-on experience in CRM, retention marketing, or lifecycle automation
Strong understanding of customer journey mapping and lifecycle marketing best practices
Experience with CRM platforms like MoEngage, CleverTap, Webengage, etc
Data-driven mindset with strong comfort in performance tracking, A/B testing, and reporting
Proficiency in segmentation, personalization, and multichannel communication
Excellent communication and collaboration skills
Bachelor's degree in Marketing, Business, Communications, or related field
Preferred Experience
Prior experience in travel tech, telco, fintech, or other consumer tech startups
Exposure to global/multi-region CRM campaigns
Understanding of churn prevention and reactivation strategies
Desired Skills
Customer-centric thinking and empathy for user behavior
Strong project management and prioritization abilities
Creative mindset with a drive to test and optimize everything
Passion for building journeys that feel personal and deliver measurable business impact
What We Offer
Competitive salary and excellent performance-based incentives
Comprehensive benefits package, including health, dental, and vision coverage
Flexible work arrangements with remote or hybrid options
Opportunity to work with a dynamic and innovative global team
Career growth and professional development opportunities
Circles is committed to a diverse and inclusive workplace
We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age
To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program
Please do not forward resumes to our jobs alias, Circles, employees or any other company location
Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS
