Crm Executive

Role & responsibilities

Database Acquisition & Management

• Multi-Channel Data Sourcing: Strategically acquire and build a high-quality database of doctors (dermatologists, cosmetologists, pediatricians) and MUAs through various digital and offline channels.
• Digital: Utilize online medical directories (e.g., Practo, Lybrate), professional networking platforms (LinkedIn), and targeted digital advertising campaigns to generate leads.
• Offline: Actively participate in medical conferences, CMEs (Continuing Medical Education), industry trade shows, and beauty-related events to network and collect contact information.
• Database Segmentation & Maintenance: Segment the acquired database based on profession, specialty, location, and level of engagement to enable precise targeting. Ensure data accuracy and hygiene within the CRM system.

1. Lead Nurturing & Conversion

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• Content-Driven Nurturing: Develop and implement targeted email marketing and WhatsApp campaigns to nurture leads. Share valuable content such as clinical studies, product information, application techniques, and exclusive educational resources tailored to the interests of doctors and MUAs.
• Webinar & Workshop Coordination: Organize and promote webinars and online workshops featuring medical experts and senior MUAs to educate the target audience on the science behind Bioderma products and their professional applications.
• Precise Targeting for Sales: Collaborate closely with the performance marketing & sales team to identify and qualify high-potential leads.
• Promotional Campaigns: Design and execute targeted promotional offers and sampling programs to encourage product trials and first-time purchases among the professional community.

2. Campaign Management:

• Campaign Planning & Execution: Develop, plan, and execute integrated CRM campaigns across various channels (email, WhatsApp, social media, events) to achieve specific marketing objectives (e.g., product launches, educational initiatives, promotional offers).
• Content Collaboration: Work closely with the marketing content team to develop compelling and relevant messaging and creative assets for all campaigns, ensuring alignment with brand guidelines and target audience needs.
• A/B Testing & Optimization: Conduct A/B testing on campaign elements (e.g., subject lines, call-to-actions, content formats) to identify best practices and continuously optimize campaign performance.
• Campaign Calendar Management: Maintain a detailed campaign calendar, ensuring timely execution and coordination with internal teams and external partners.

3. Relationship Management & Engagement

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• Doctor & MUA Engagement Programs: Develop and manage exclusive engagement programs to foster a sense of community and loyalty among doctors and MUAs. This includes creating closed-group forums for knowledge sharing and feedback.
• Key Opinion Leader (KOL) Management: Identify and cultivate relationships with influential dermatologists, pediatricians, and renowned MUAs. Facilitate collaborations for brand advocacy, testimonials, and content creation.
• Personalized Communication: Go beyond mass communication by sending personalized emails, acknowledging professional milestones, and providing bespoke support to key contacts.
• Feedback & Insights: Establish a systematic process for collecting feedback from doctors and MUAs on products, marketing materials, and competitor activities. Analyze this feedback to derive actionable insights for the marketing and product development teams.

4. Analytics & Reporting:

• Performance Tracking: Monitor and analyze the performance of all CRM campaigns, including email open rates, click-through rates, lead generation metrics, and conversion rates.
• ROI Analysis: Track the return on investment (ROI) of various database acquisition and lead nurturing initiatives.
• Reporting: Prepare regular reports for the management team, highlighting key achievements, challenges, and recommendations for future strategy.

Preferred candidate profile