3.0 - 5.0 years

7 - 12 Lacs

Bengaluru

Work from Office

Job Description: CRM Analyst/Growth Associate - New Product Initiatives About Lokal Access & Empowerment for Bharat through AI and Local Language Internet Lokal is Indias largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns. Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platformconnecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to: Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more) Dostt – Make new friends through voice chats, games, and real, authentic conversations Eaze – A safe space to explore emotional well-being via community-driven support AstroLokal – Instant access to trusted astrologers through audio and chat And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants Role: CRM Analyst - New Product Initiatives Location: Bengaluru Key Responsibilities: Customer Insights and Segmentation: Analyze customer behavior and engagement patterns across Lokal’s suite of apps. Segment the customer base effectively to deliver personalized and targeted communication. CRM Campaign Execution: Craft engaging, localized, and AI-assisted notification copy tailored to diverse user groups. Execute and manage communication campaigns through MoEngage/CleverTap. A/B Testing and Optimization: Develop and run robust A/B tests on CRM platforms to identify messaging and notification strategies that drive optimal engagement. Analyze test results to determine effective strategies and scale successful campaigns to broader audiences. Performance Metrics & Reporting: Own and consistently meet targets for CTR, conversions, engagement, and retention metrics. Provide clear, insightful reports and actionable recommendations to the product and marketing teams. Collaboration: Work closely with product, analytics, marketing, and technology teams to align CRM activities with overall business goals and new product launches. Qualifications & Skills: Bachelor’s degree or equivalent experience. 1-3 years experience in CRM, email marketing, or mobile notification management, preferably within consumer technology or mobile apps. Proficiency with MoEngage, CleverTap, or similar CRM automation tools. Demonstrable experience with A/B testing, data-driven decision-making, and analytical thinking. Excellent communication skills, with an ability to write clear and compelling copy. Familiarity with AI-based writing tools and comfort in leveraging AI for optimizing messaging. Passionate about enhancing user engagement through data-driven CRM strategies. Why Join Lokal: Work with a fast-growing, impact-driven company empowering millions in Bharat. Collaborate with experienced IIT alumni and industry leaders. Opportunity to directly influence user engagement and growth through innovative CRM strategies. Be part of a dynamic, supportive, and innovation-focused team culture. If you are passionate about user engagement, data-driven marketing, and making a meaningful difference for Bharat, we look forward to hearing from you!

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