Copywriter

Company Description

The Joint Initiative is a Chennai-based creative marketing agency rooted in culture-first branding, bold ideas, and clean design. From social-first storytelling to full-scale campaigns, we bring ideas to life across digital, print, and motion formats. With a growing roster of lifestyle, F&B, and D2C brands, we believe in design that’s both aesthetic and strategic.

Role Description

Content Writer / Copywriter

You will:

• Write captions, copy, and campaign lines for Instagram, Facebook, YouTube, and LinkedIn
• Draft blogs and SEO-rich articles for D2C brands (food, fashion, wellness, lifestyle)
• Develop content for packaging, websites, and pitch decks
• Help script ads, videos, and product films
• Translate brand voice into consistent, versatile content across touchpoints

Note: This is primarily an in-office role with hybrid flexibility based on project needs.

Qualifications

• 0–1 years of experience in content writing, copywriting, or journalism
• Strong command of written English with sharp grammar, tone, and flow
• Ability to switch tones across brand types—quirky, premium, friendly, minimal, bold
• Experience writing for social media, blogs, or marketing campaigns
• Familiarity with content strategy, storytelling, and brand positioning
• Comfort with fast-paced timelines and tight turnarounds
• Attention to nuance, structure, and voice in every piece of writing

Bonus Points For:

• SEO knowledge and blog-writing experience for web
• Experience writing for food, beauty, fashion, or lifestyle brands
• Scriptwriting skills for short-form video and ad content
• Awareness of digital trends, memes, and Gen Z brand language
• Multilingual writing (especially Tamil + English)

To Apply:

Send us 2–3 writing samples and your CV to:

📩 princypapithaa.tji@gmail.com