Copywriter

• Job Purpose:

The Junior Copywriter is responsible for maintaining position in the market by contributing to:

● Success of the assigned client account by providing clutter-breaking brand strategy and

effective execution of the strategy

● Acquisition of new client accounts by providing clutter-breaking brand strategy during pitches

● Creation of innovative, creative solutions across platforms

● Smooth inter-department collaboration

• Role Responsibilities & Deliverables:

• 1. Strategic

● Work with content partners to generate new concepts and opportunities

● Create case studies along with the Account Management team to be used for award

• entries, partnerships and pitches

• 2. Communication & Coordination:

● Attend mid-size campaign briefs by the Account Management team

● Meet clients every fortnight to understand clients satisfaction with creative strategy

• and execution and build relationship

• 3. Creative Strategy:

● Decode briefs along with the account management team

● Brand strategy & execution plan basis the decoded client brief for campaigns

● Brand strategy for new client pitches

● Pitch mid-size campaigns to clients along with the Account Management team

● Experiment with new content formats that can be utilized for client pitches, client

briefs and new partnerships

● Search for new trends and insights that can be utilized for client pitches, client briefs

and new partnerships

• 4. Creative Execution:

• ● Create contextual, innovative content
• ● Collaborate with functional teams for executing client briefs
• ● Work closely with arts & graphics, video and production teams to co-create content