Copy Writer English

2 - 6 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Creative Copywriter, you will be responsible for crafting clear, engaging, and persuasive copy across various mediums including ads, social media, websites, email campaigns, print materials, and scripts. Your role involves developing compelling taglines, headlines, and long-form content that resonate with the brand voice and marketing objectives. You will also need to adapt the tone and style to suit different brands, target audiences, and campaign goals. Collaboration and concept development are key aspects of this role. You will collaborate closely with designers, art directors, and strategists to create innovative creative concepts. Participation in brainstorming sessions to generate fresh campaign ideas is essential. Additionally, working with account managers to comprehend client needs and translate briefs into effective messaging will be part of your daily tasks. Editing and quality control play a vital role in ensuring the accuracy, clarity, and consistency of the copy. You will be required to proofread and edit content meticulously to ensure alignment with brand guidelines, legal requirements, and advertising standards. Furthermore, optimizing copy for SEO, digital marketing strategies, and enhancing audience engagement will be part of your responsibilities. Research and insights are integral to this role. You will conduct research on target audiences, industry trends, and competitor strategies. Staying updated on advertising trends, cultural insights, and emerging marketing techniques is crucial. Utilizing data and feedback to refine copy and enhance campaign effectiveness will be a continuous process. To qualify for this position, you should possess a Bachelor's degree in Marketing, Communications, Journalism, English, or a related field. A minimum of 2 years of experience in copywriting, preferably in an advertising agency setting, is required. Strong storytelling, writing, and editing skills are essential. The ability to produce content for various formats and platforms including digital, print, video, radio, and social media is necessary. Creativity, attention to detail, and the capability to work under tight deadlines in a fast-paced environment are key attributes. A basic understanding of SEO and digital marketing principles would be advantageous.,

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