Content Specialist

About the Role:

We’re looking for a Content Writer who knows how to keep things fresh, relevant, and real. Someone with young energy, sharp writing instincts, and a natural understanding of what today’s consumer connects with - across platforms.

This is not a role for someone who needs to be supervised.

We’re a lean team building something from the ground up. If you’ve worked in startups before, you know the things that matter: pace, polish, context.

What You’ll Do:

• Write website content, product descriptions, ad copies, social media posts, emailers, and everything in between
• Work closely with the marketing team, designers, and founders to bring campaigns and content plans to life
• Help shape the voice of the brand across multiple touchpoints
• Contribute to scripts, reels, blogs, and educational content as needed
• Keep up with content trends, consumer lingo, and what’s working online — and adapt fast
• Manage timelines, revisions, and feedback without losing momentum or quality

What We’re Looking For:

• 2-4 years of content writing experience (preferably in startups in D2C space)
• A portfolio of short-form + long-form content that’s clean, engaging, and smart
• Strong grasp of Instagram/LinkedIn tone - platform-specific writing is key
• Ability to write fast without compromising on thought
• Ability to utilise AI tools to increase speed to efficiency.
• Team player who’s not afraid of feedback, deadlines, or hustle
• Bonus: You’ve worked with founders or early teams and understand brand-building from scratch

Who You Are:

• You think in headlines and scroll-stoppers
• You know when to be fun, when to be subtle, and when to be clear
• You’re not tied to one tone - you adapt, evolve, and edit yourself well
• You’re obsessed with storytelling but also understand the job of copy is to sell

Why Join Us:

• Be part of a new-age consumer brand in its early days
• High ownership work culture
• Direct access to strategy and decision-making
• Learn fast, grow faster