Content Marketing Associate

About armor -

In a world where everything is rapidly becoming commoditised, distribution is and will continue to be a powerful competitive advantage. The future of branding belongs to creators, not corporations. At armor, we empower creators to launch game-changing consumer brands, leveraging their influence and reach. We are debuting our first brand in consumer electronics, in collaboration with a creator with over 15 million followers. Join us in reshaping how brands are built and brought to market in the digital age.

The company has received funding from prominent founders like Ritesh Agarwal (OYO), Jaynti Kanani (Polygon), Vedang Patel & Rohin Samnatey (Souled Store) and other creators with a combined following of 30 million+

About Role -

Mission:

Responsible for ideating, executing and analysing campaigns and for maintaining social media presence

Key Activities:

1) Stay plugged in to what’s trending on Instagram, TikTok, YouTube Shorts and more and turn those trends into on-brand content.

2) Shoot, edit, and post high-quality videos.

3) Own our content calendar and make sure our feed never feels stale or off-trend.

4) Ideate and pitch creative content ideas from wild hooks to smart transitions.