Chief Marketing Officer (CMO)

Role Overview:

As the Chief Marketing Officer, you will be responsible for developing and executing a comprehensive marketing strategy that drives user acquisition, retention, brand visibility, and revenue growth. You must have a strong understanding of the EdTech market and at least 2 years of leadership experience as a CMO in a similar domain.

Key Responsibilities:

• Develop and execute integrated marketing strategies to drive business growth in B2C and B2B segments.
• Lead and mentor the marketing team across digital, performance, content, and brand marketing.
• Scale user acquisition via SEO, SEM, paid ads, email campaigns, influencer partnerships, and social media.
• Monitor and optimize performance across all marketing channels using KPIs, analytics, and ROI data.
• Collaborate with Product, Sales, and Tech teams to align marketing campaigns with company goals.
• Drive customer engagement through webinars, events, and community outreach.
• Strengthen brand identity and manage public relations, media, and partnerships.
• Conduct market research to identify trends, customer insights, and competitor analysis.
• Own and manage the marketing budget effectively, maximizing campaign results.

Requirements:

• 2+ years of experience as a CMO or equivalent leadership role in the EdTech industry.
• 8+ years total experience in marketing, with a strong background in digital growth.
• Proven success in scaling brand and user acquisition in a fast-paced environment.
• Strong leadership, team-building, and cross-functional collaboration skills.
• Data-driven mindset with hands-on experience in Google Analytics, CRM tools, SEO/SEM platforms, and marketing automation.
• Excellent communication and storytelling skills.
• Bachelor’s or Master’s degree in Marketing, Business, or a related field.

Preferred Skills:

• Knowledge of education markets in India and/or global regions.
• Experience with CRM tools like HubSpot, Salesforce, or Zoho.
• Understanding of student lifecycle marketing and lead nurturing funnels.

Job Types: Full-time, Permanent

Pay: From ₹50,000.00 per month

Benefits:

• Flexible schedule
• Paid time off
• Work from home

Schedule:

• Day shift
• Fixed shift

Supplemental Pay:

• Performance bonus

Ability to commute/relocate:

• Koramangala, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Experience:

• CMO: 2 years (Required)

Work Location: In person