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6 - 10 years
12 - 18 Lacs
New Delhi, Gurgaon/Gurugram, Delhi / NCR
Work from Office
Roles and Responsibilities Media Planning & Strategy (Full Funnel / Organic & Paid) Understand client goals, market, competitors to strategically plan and create media plans to achieve defined goals. Assessing the impact of strategies implemented in the curated plan and recommend edits to achieve set goals. Amalgamation of Real-time Strategies/ Changes in the ongoing media plan as per clients immediate needs. Lead strategic initiatives for the clients and derive key insights as per actions overtaken periodically (Weekly, Monthly, Quarterly) Media Innovation & Team Growth Be the centre point of innovation and adapt new marketing technologies & media channels within the company. Understand and stay current on industry trends, competitive landscape, and internal product development efforts. Explore and implement new channels to our media mix. Demonstrate results basis the innovation, driven within the company. While leading the innovation within the organization, facilitate / conduct periodic trainings to help upskill respective teams. Client Retention/ Strategic Relations: While driving results via planning & innovation, ensure the clients are satisfied & continue to collaborate with us efficiently as they scale. Periodically set up strategic meetings with clients to drive better engagement & long term retention. Team Collaboration & CXO Engagement Closely engage with CXOs to drive long term organization vision & goals. Collaborate with cross functional team to drive results throughout the client funnel. Lead innovative projects within the ecosystem to improve overall delivery & results across the organization. What we need Graduate/ Postgraduate in any Specialization 3+ years of experience in the media planning and strategy. Ability to drive strategic discussion with clients. Proven experience of managing a large team and fast growing business. Professional Attributes Hands-on, action-oriented approach to problem solving A team player with strong leadership and project management capabilities Strong verbal and written communication Strong analytical and problem-solving skills Personal Attributes Persistent with a high sense of ownership Strong interpersonal and influencing skills, with a closure mindset Demonstrate ability to work in a fast paced, hyper-normal growth environment Join us and write the future of Digital Marketing.
Posted 1 month ago
2 - 4 years
3 - 5 Lacs
Noida
Work from Office
Mega Walk-in Drive: Sales Operations: Shiksha.com Date: 10th May'25 (Saturday) Time: 10:00 AM - 1:00 PM Venue: C10-Infoedge India Limited, Sector-1, Noida (Opposite KIA Motors, Near Sector-15 Noida metro station) Role & Responsibilities: Manage email campaigns for education clients, both universities and institutes. Collaborate with sales team to take understanding of clients campaign - courses offered, core courses, number of mailers sold, delivery commitment etc. Collaborate with design team to include relevant content in mailer creatives. Create Multiple Creatives/ Themes for both University Level Mailers and Course Level Mailers with a view to create positive impact on clients campaign. Drafting mailer execution tracker with proper analysis of Plan shared by account managers. Decide on mailer subject line, sender name, TG etc. Ensure that all client mailers are executed on planned day, keeping close tracking with mailer execution team and taking update every day on mailer campaigns. Monitor and analyze mailer performance, track open rates and click rates wrt Mailer Creatives, Subject Lines, Sender Names, TG, Freshness of Data. Provide insights and recommendations for future mailer activities based on data analysis and making adjustments wrt creative, sub line, sender name etc to improve engagement and conversion rates for clients. Experience required: 2-3 years of experience with a bachelors degree
Posted 1 month ago
3 - 8 years
3 - 8 Lacs
Gurugram
Work from Office
Lead projct execution across clients&practice teams Plan,optimise&implement digital ad campaign strategies for clients Suggest&develop new campgns across multiple channels Analyse performance data to derive insights, optimse campgns&ensure strong ROI Required Candidate profile Expert in campaign strategy, execution& optimization across all platforms Knowledge of audience segmentation, targeting &media planning Team Leader, Strong analytical, reporting& presentation skills
Posted 1 month ago
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