Campaign Manager - Social Media

Job Description

About us: RRD GO Creative, with more than three decades of expertise in business communications, marketing solutions, and digital productivity solutions, we successfully help reimagine customer experiences for companies. Our three pillars of Global Brand Solutions, Smart Work Solutions, and Technology & Innovation Services transform the way businesses work for customers, building strong brand loyalty. Our 8,000 experts in 42 locations work across various industries to co-create a future-ready business landscape. We adopt a consultative approach to digitizing every aspect of the Customer Journey so you can effectively translate a strategic vision of expansion and efficiency into a superior Customer Experience. We help you effectively address customer needs so you can make Customer Experience your competitive differentiator. We're currently seeking a Campaign Manager for Creative Communications team to join in Chennai Job Responsibilities: Strategize, launch, and manage high-performing paid campaigns on Facebook, Instagram, TikTok, LinkedIn, YouTube, and other platforms Monitor and analyze campaign performance, making data-driven decisions to improve results Manage campaigns from IO to delivery ad order, ad budgets, bid strategies, and audience targeting Work closely with creatives and account teams to align messaging, visuals, and calls-to-action Stay updated on trends, algorithm changes, and ad policies to keep campaigns optimized and compliant Prepare campaign reports with actionable insights and recommendations Qualifications: Graduate in any discipline 2 to 3 years of experience in paid social media advertising or digital performance marketing Hands-on experience with Meta Ads Manager, TikTok Ads, Google Ads, LinkedIn Campaign Manager, etc. Proven track record of managing campaigns with measurable success (CPC, CPA, ROAS, etc.) Deep understanding of programmatic buying via DSPs, data management, audience targeting, DMP’s, mobile, desktop. Proficient in 3rd party tags, rich media, HTML, Javascript. Analytical mindset with strong Excel/Google Sheets and reporting skills Strong communication skills and ability to work with cross-functional teams Experience with Atlassian Cloud (JIRA), Atlassian Cloud (Confluence), Sharepoint, Genesis, Flight Ops, Digital Salesforce, Celtra, Adobe CC, Adpiler, Brackets, Grafana, DCM/DV360, and IAS Safety Work Set-up: Onsite Work Shift : Employees may be assigned to fixed or shifting work schedules, to be set / changed by Management, whenever needed, depending on business requirements.