Campaign Management Associate

About The Role

Skill required: Marketing Operations - Campaign Management

Designation: Campaign Management Associate

Qualifications:Any Graduation,12th/PUC/HSC

Years of Experience:1 to 3years
About AccentureCombining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com

What would you do We are seeking a meticulous and detail-oriented Ad Trafficker to join our team. In this role, you will be responsible for trafficking, monitoring, and optimizing digital ad campaigns across various platforms. You will work closely with the advertising, creative, and technical teams to ensure the seamless execution of digital ads, ensuring they are delivered on time, error-free, and meet campaign objectivesKey Responsibilities:o Ad Campaign SetupTrafficking digital ads across multiple platforms/productss (display, video, social, programmatic, etc.) by ensuring proper creative formats, sizes, and targeting are adhered to. o Quality AssuranceReview and ensure all creative assets meet technical specifications and are free from errors. Resolve any discrepancies before the ads go live. o Campaign MonitoringMonitor ad campaigns and traffic, ensuring optimal delivery and performance. Troubleshoot any issues related to ad delivery, discrepancies, or technical difficulties. o OptimizationAnalyze campaign performance and collaborate with internal teams to adjust for better targeting, delivery, and conversion rates. o ReportingProvide daily, weekly, and monthly reports on campaign performance, tracking key metrics such as impressions, clicks, and conversions etc. o Client CommunicationWork with the client services team to ensure that ad requirements and campaign goals are clearly understood and met. o Stay UpdatedKeep up to date with industry trends, new technologies, and best practices in ad trafficking and digital advertising.The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.

What are we looking for Bachelors degree in marketing, Communications, Business, or a related field (or equivalent experience).o Proven experience in digital advertising and ad trafficking (preferably 1-2 years). o Familiarity with advertising platforms (GAM, Magnite, or any third-party Ad server.) and ad-serving technologies. o Strong understanding of ad formats, targeting, and tracking methodologies. o Excellent attention to detail and organizational skills. o Strong communication skills to interact with both technical and non-technical stakeholders. o Ability to troubleshoot and resolve technical issues quickly. o Knowledge of analytics tools is a plus. o Ability to work under tight deadlines and handle multiple tasks simultaneouslyPreferred

Skills:

Experience in Video, Audio, Mobile Advertising, or Digital Advertising. Knowledge in Microsoft Excel is must. Excellent written and verbal communication skills for internal and client-facing interactions.Work EnvironmentWorking with dynamic team. Work from office or Hybrid depending on project requirements The role involves a night shift to align with US client with 5-day working schedule with 2 days off each week.
Roles and Responsibilities: reative Leadership:o Develop and drive the creative vision for campaigns, ensuring alignment with brand objectives and target audience needs.o Lead brainstorming sessions to generate innovative ideas and concepts for marketing, advertising, and branding projects.o Oversee all creative deliverables, maintaining the highest quality standards and ensuring consistency with brand guidelines. Team Management:o Inspire, mentor, and manage a team of designers, writers, and other creative professionals.o Conduct performance reviews, provide constructive feedback, and foster professional growth within the team.o Promote a collaborative and inclusive culture that encourages innovation and teamwork. Client Collaboration:o Act as the primary point of contact for clients, understanding their vision and translating it into creative solutions.o Present creative concepts and strategies to stakeholders, incorporating feedback while maintaining the integrity of the vision.o Build strong client relationships to foster trust and long-term collaboration. Strategic Planning:o Collaborate with marketing, product, and strategy teams to align creative direction with overall business objectives.o Develop creative strategies that drive engagement, conversions, and brand loyalty across multiple channels.o Stay updated with industry trends, competitor strategies, and emerging design technologies to inform creative decisions. Project Management:o Manage multiple projects simultaneously, ensuring timely delivery within budget and scope.o Establish clear timelines, milestones, and resource allocations for creative projects.o Troubleshoot challenges and provide solutions to meet project requirements and deadlines. Content Creation:o Oversee the design and execution of high-quality visuals, videos, and written content for campaigns, events, and digital platforms.o Ensure the seamless integration of storytelling and visual design across all touchpoints. Quality Assurance:o Review and approve all creative work, ensuring precision, consistency, and alignment with client expectations.o Implement feedback loops to continuously improve creative outputs. Innovation and Trends:o Stay ahead of design trends, technologies, and best practices to deliver cutting-edge creative solutions.o Integrate new tools, methods, and platforms to enhance the team s creative capabilities.
Qualification
Any Graduation,12th/PUC/HSC