Business Unit - Influencer Marketing

Job Description

About The Media Ant: The Media Ant is 13-year-old platform for media discovery, planning, and execution of marketing campaigns. We aim to disrupt the traditional process of executing ad campaigns through a physical media agency and replace it with a self-serve advertising platform. The platform works equally well for both online and offline media. Today, The Media Ant is the leading media discovery & execution platforms for SMEs in India with over 3500 clients served till date. This platform will empower any advertiser, irrespective of their budget and level of marketing understanding, to be able to plan and launch a campaign. The Media Ant is the winner of various startup awards and is used by more than a million users every year. Please visit our website (www.TheMediaAnt.com) to learn more. Role of the Department Team in The Media Ant We are looking for a motivated and creative Social Media / Influencer Media Intern to join our team. This internship will offer hands-on experience in social media management, digital strategy, content creation, and data-driven marketing. You ll collaborate with brands and assist in developing and executing campaigns that drive growth and engagement. You ll also get to work on our AI powered Influencer Marketing Planner Tools. Education/Job Experience Required: Minimum Graduate. Location: Bangalore Day-to-Day Work: Plan and execute influencer marketing strategies across various platforms e.g. Instagram, YouTube, LinkedIn, ShareChat etc. Ideate and create content (static, video, etc.) for campaign briefs shared by our clients Coordinate with the Account Management team and attend client meetings Shortlisting and selection of influencers based on Data i.e. Reach, Views, Engagement metrics etc. Design, schedule, and manage social media campaigns Work closely with influencers and collaborators, negotiating deliverables and timelines Share inputs on our AI powered Influencer marketing tool by benchmarking with others Work on Canva, Figma and other creative collaboration tools + Google Workspace Must-Have: Strong understanding of influencer marketing concepts and social media platforms Experience in content creation and campaign execution Proficiency in any one of Instagram Reels, YouTube Shorts or other social media platforms Ability to conduct market research and derive insights on various viral social media campaigns that are trending at the moment Problem-solving mindset with an interest in creative and out-of-box ideation Excellent communication (both written and oral) and team collaboration skills Basic knowledge of Canva, Figma, MS Office and similar tools Good to have: Knowledge of ChatGpt, Perplexity AI or any similar AI tools for influencer marketing Prior experience working with or contributing to any influencer marketing campaign Previous internship experience at any digital / marketing role