Business Development Executive

Company: Xoance Software & Service Company
Location: India (Remote/Hybrid)
Target Market: USA, Canada, UK, Australia & Other English-Speaking Countries
Industry: Software Development, Website Development, E-commerce Development, CRM Development, Custom Software Development, Digital Marketing

Role & responsibilities

Lead Generation & Demand Creation

• Develop, generate, and grow new digital marketing and software development business.
• Execute multi-channel lead generation campaigns (LinkedIn, cold outreach, email marketing, paid ads, etc.).
• Identify potential clients through market research, networking, and prospecting.
• Use tools like LinkedIn Sales Navigator, Apollo.io, HubSpot, or other CRM tools to build a strong pipeline.

Sales & Business Development

• Develop innovative online marketing sales plans to attract and convert leads.
• Pitch and present SEO, SEM, PPC, social media marketing, and online reputation management services for the USA & Canada markets.
• Manage end-to-end B2B sales cyclesfrom prospecting to closing deals.
• Maintain accurate and up-to-date sales pipelines and forecasts.
• Have a basic understanding of web applications such as ASP.NET, VB.NET, PHP, MySQL, OS Commerce, Joomla, Zen Cart, WordPress, Magento, and mobile technologies, to better communicate technical requirements with clients.

Strategic Partnerships & Market Expansion

• Build strategic partnerships to expand the companys presence in English-speaking markets.
• Develop custom proposals & pricing strategies tailored to different client needs.

Marketing & CRM Management

• Collaborate with the marketing team to align demand generation efforts with paid campaigns (Google Ads, LinkedIn Ads, etc.).
• Track and optimize the sales funnel using CRM tools and automation.
• Implement lead nurturing strategies to improve conversion rates.

Preferred candidate profile

Experience: 3+ years in Business Development, Demand Generation, or Sales for IT services/software companies.

Skills & Qualities:

• Entrepreneurial mindset with high energy and motivation to drive sales.
• Proven ability to close deals and exceed targets.
• Strong expertise in LinkedIn outreach, cold emailing, and digital lead generation.
• Hands-on experience with CRM & marketing automation tools (HubSpot, Zoho, Salesforce, or similar).
• Excellent organizational, time management, and multitasking skills.
• Basic technical knowledge of web applications, software development, and mobile technologies to effectively communicate with clients.
• Knowledge of digital marketing services (SEO, SEM, PPC, social media, ORM, etc.) is a plus.
• Experience in selling IT services to international clients (USA, UK, Canada, Australia).