Business Analyst For a FMCG Co at Chennai

Job Title:

Job Purpose:

To provide data-driven insights and strategic recommendations to support key business decisions across sales, marketing, supply chain, and finance functions within the FMCG sector.

Key Responsibilities:

• Data Analysis & Reporting

• Analyze sales, distribution, market share, pricing, and promotional performance across channels and categories.
  
• Create and maintain dashboards and KPIs using tools like Power BI, Tableau, or Excel.
  
• Conduct trend analysis and forecasting to support demand planning and sales strategy.
  

• Business Insights & Strategy Support

• Translate data into actionable insights to support growth initiatives, product launches, and market expansion.
  
• Support cross-functional teams in identifying performance gaps and opportunities for operational efficiency.
  

• Category & Market Analysis

• Conduct competitive analysis and benchmark company performance against key FMCG players.
  
• Work with marketing teams to evaluate campaign effectiveness and ROI.
  

• Cross-functional Collaboration

• Liaise with sales, marketing, supply chain, and finance teams to collect business requirements and ensure data alignment.
  
• Collaborate with IT or data engineering teams to improve data infrastructure and quality.
  

• Project Management & Support

• Support strategic initiatives and business transformation projects with data modeling, financial analysis, and scenario planning.
  
• Prepare executive presentations and business review reports for senior management.
  

Qualifications & Experience:

• Bachelors degree in Business, Economics, Statistics, Engineering, or related field. MBA is a plus.
  
• 3+ years of experience in business analysis, preferably in FMCG, retail, or consumer goods.
  
• Proficient in Excel, SQL, and BI tools (Power BI, Tableau, or similar).
  
• Experience with ERP systems (SAP, Oracle) is advantageous.
  
• Strong analytical and problem-solving skills with attention to detail.
  

Key Competencies:

• Business acumen and commercial awareness
  
• Strong communication and presentation skills
  
• CTC: Maximum gross up to 9 LPA based on current salary

If your experience suits our JD, Pl send your updated resume to jobs@banyantalenthr.com