Bulk Sales Manager in FMCG

Job Description

Job description for FMCG Bulk Sales Manager Job Title: FMCG Bulk Sales Manager Location: Prayagraj Naini, Allahabad, Uttar Pradesh (with travel to nearby districts) Key Responsibilities: Develop and execute sales strategies to grow bulk pack sales in FMCG Products (Atta, Maida, Suji, Daliya, Besan, Choker etc.) Identify and onboard new bulk buyers (distributors, retailers, institutional buyers like hotels, bakeries, canteens, sweet shops) Achieve monthly volume and value sales targets for bulk packs Build strong relationships with bulk buyers, understand their needs and offer tailored solutions Monitor competitor activities and adapt sales strategies to stay competitive Drive repeat orders and ensure smooth delivery & payment cycles Work closely with the supply chain team to ensure timely stock availability Conduct market visits to expand bulk buyer coverage and visibility Key Skills: Proven track record in B2B/B2B2C bulk sales in FMCG Deep understanding of food product sales in Eastern & Central UP Strong negotiation and closing skills Ability to manage credit control and payment collections Good knowledge of local trade dynamics (market, bulk buyers) Excellent communication and relationship-building skills Mandatory FMCG Experience Experience & Qualifications: Minimum 10-12 years of experience in bulk/B2B sales (preferably in FMCG, flour mills, or food commodities) Graduate/PG in any stream (MBA preferred but not mandatory) Proficiency in Hindi and basic English Job Types: Full-time, Permanent Pay: ₹300,000.00 - ₹1,000,000.00 per year Benefits: Cell phone reimbursement Food provided Health insurance Leave encashment Life insurance Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Application Question(s): Have you previously handled bulk B2B sales in FMCG or food products? If yes, please share your experience. Are you comfortable working with daily WhatsApp-based reporting and photo-based store validation systems? Do you have any connections with procurement teams of large retailers, wholesalers, or institutions in UP or Bihar? Have you previously sold products to HoReCa clients (hotels, restaurants, caterers)? Please list any major clients you've worked with. How do you handle credit terms, order cycles, and urgent deliveries in institutional sales? What sales automation tools or tactics have you used to reduce manual follow-ups? Which institutional channels do you have the strongest network in – hotels, caterers, dhabas, industrial kitchens, or corporate canteens? Experience: FMCG: 10 years (Required) Willingness to travel: 75% (Required) Work Location: In person