Brand Manager

Job Description

Experience Required: 4 to 6 years (preferably in BPC/FMCG with creative + analytical exposure) About the Role: We are looking for a Brand Manager to lead the strategy, growth, and day-to-day management of a portfolio of makeup products. This role is a unique blend of commercial ownership, content-first marketing, and product developmentideal for someone who is as comfortable analyzing a PL as they are crafting a strong brand story. If youre a left- and right-brain thinker with a passion for beauty, this is your seat at the table. Key Responsibilities: PL Management Business Strategy - Own the full PL for assigned product(s) or sub-category. - Track growth, margins, pricing, and forecast accuracy. - Work closely with finance, demand planning, and supply chain to deliver business goals. Marketing Content - Lead content marketing strategy and execution across digital channels (social, influencer, brand films, etc.). - Develop a distinctive brand voice, unlock new content levers, and work with in-house and external creative teams. - Partner with media, performance, and growth teams to amplify content effectiveness. Product Development Quality - Lead development of new products from concept to launch. - Ensure product quality benchmarks are met in collaboration with RD and packaging teams. - Monitor market trends and consumer feedback to inform the innovation pipeline. What Youll Bring Strong business acumen with demonstrated experience managing a product/category PL. Deep understanding of content marketing, digital storytelling, and consumer engagement. Creative thinker with the ability to translate insights into brand-building ideas. Analytical mindsetcomfortable with data, forecasting, and performance metrics. Prior experience in makeup or beauty is a strong plus. Excellent project management and stakeholder coordination skills. Youll Thrive Here If You Live and breathe brands and beauty trends. Enjoy building and growing high-potential products from scratch. Have a sharp eye for both detail and the big picture. Are collaborative, curious, and take ownership naturally.