Brand Development Manager

The primary purpose of this role is to enhance offline sales of the Small Bird & Fish division in Pet foods by identifying and creating growth opportunities for the assigned brands. You will be responsible for researching and discovering new business prospects such as new customers, markets, routes to market, products, competitor activities, and industry trends. Building strong business partnerships that lead to long-term profitable contracts will be a key focus. Managing existing customer accounts to enhance performance and profitability, particularly in international partners, Pet Trade sector, E-retail, and with Industry Influencers, is a critical aspect of this role. You will actively oversee brand accounts through relationship management, product range management, promotion & pricing strategy, inventory management, and analyzing competition market data. Tracking and predicting individual brand and product performance metrics and effectively communicating them internally and externally are essential responsibilities. Collaborating with the sales team to establish relationships with major suppliers and setting and monitoring net sales target goals for assigned brands, regions, and client accounts will be part of your routine tasks. Working closely with the sales team to meet customer requirements, managing marketing spending within a set budget, and evaluating the effectiveness of promotional activities are key areas where your contribution will be crucial. Attending trade exhibitions and customer events to foster business development, gaining an in-depth understanding of all company brands/products, and acquiring awareness of cross-functional departments within the business to build product and processing knowledge are additional responsibilities. Your communication skills, including the ability to interact with consumers and key stakeholders in various time zones, as well as your proficiency in sales, negotiation, and influencing, will be significant assets in this role. A strong understanding of commercial acumen, financial impact analysis, tech-savviness in tools like Email, Office 365, Advanced Excel, and PPT, and analytical skills in Trend Analysis, Competitor Analysis, Demographical Analysis, and White spot Analysis are essential competencies required for this position. The ideal candidate should have a Master's degree in Business or related discipline with 5 or more years of experience, experience in selling to major accounts, and a comprehensive understanding of customer services and problem-solving skills, particularly in the pets or pet food industry.,