Brand Development Manager

Avon Steel Industries

5 - 8 years

2 - 5 Lacs

Ludhiana

Posted:1 week ago| Platform:

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Skills Required

Brand Development Brand Marketing Brand Building Brand Management Brand Promotion Brand Awareness Product Branding

Work Mode

Work from Office

Job Type

Full Time

Job Description

Roles and Responsibilities

Develop brand strategy and positioning for new products, including market research, competitive analysis, and customer insights.
Collaborate with cross-functional teams to launch new brands or rebrand existing ones, ensuring successful product-market fit.
Conduct marketing campaigns to increase brand awareness, drive sales growth, and enhance customer engagement across multiple channels (online & offline).
Manage promotional activities such as contests, events, PR initiatives, social media outreach to build brand reputation and loyalty.
Analyze performance metrics to optimize marketing strategies and improve ROI.

Desired Candidate Profile

Strong understanding of brand building principles, product branding techniques, and brand promotion strategies.
Excellent communication skills with ability to work effectively with internal stakeholders (marketing team) as well as external partners (agencies/vendors).
Proficiency in using data analytics tools for tracking key performance indicators (KPIs) related to brand growth.
5-8 years of experience in brand development management with expertise in FMCG industry.

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