Associate Director - Retention

Job Description

Associate Director - Retention Lead BI & Analytics Manager As our Associate Director - Retention, you will respond to create and manage promotions, programs, and campaigns aimed at retaining, engaging, and monetising users across all our games. You will actively utilise data-driven techniques such as Push Notifications, email, SMS, and web messaging to achieve retention KPIs. About Junglee Games: Job overview As our Associate Director - Business, you will respond to create and manage promotions, programs, and campaigns aimed at retaining, engaging, and monetising users across all our games. You will actively utilise data-driven techniques such as Push Notifications, email, SMS, and web messaging to achieve retention KPIs. Job Location Gurgaon Key Responsibilities: - Work with the internal Marketing team to plan and execute campaigns that drive player engagement and revenue. - Work on CRM tools to create journeys for existing users which help engage them more and bring them back to the platform along with generating higher revenue - Presenting daily/ weekly/ monthly reports of promotional campaigns and corresponding business metrics by coordinating with the Analytics team. - Work with CRM, Content and Acquisition teams to drive retention. - Work with Marketing and Product teams to help develop our websites and apps to improve design, usability, content, and customer experience. - Responsible for the revenue for a particular game/product line Qualifications & skills required - 6+ years of experience in CRM campaigns, journeys and analytics, with specific experience managing an app/PN/email/web/mobile marketing program from end-to-end (gaming/ e-commerce experience). - Knowledge of tools such as WebEngage and Clevertap. - Experience with user retention and engagement strategies. - An analytical bent of mind with an ability to collate, analyse and present data to drive clear insights into the business and make decisions to meet retention KPIs. - Good understanding of CRM, Push Notifications, email marketing and mobile marketing. - Experience in using marketing analytics tools and metrics such as CPA, visits, unique visits, conversion rates, latency, bounce rates, etc. - Understanding of databases, SQL, Tableau etc is preferred - Understanding of the consumer cohorts and RFM segmentation - Ability to effectively communicate and manage relationships with external vendors and partners. - Ability to manage and mentor a team Be a part of Junglee Games to: Value Customers & Data - Prioritize customers, use data-driven decisions, master KPIs, and leverage ideation and A/B testing to drive impactful outcomes. Inspire Extreme Ownership - We embrace ownership, collaborate effectively, and take pride in every detail to ensure every game becomes a smashing success. Lead with Love - We reject micromanagement and fear, fostering open dialogue, mutual growth, and a fearless yet responsible work ethic. Embrace change - Change drives progress and our strength lies in adapting swiftly and recognizing when to evolve to stay ahead Play the Big Game - We think big, challenge norms, and innovate boldly, driving impactful results through fresh ideas and inventive problem-solving. Know more about us Explore the world of Junglee Games through our website, www.jungleegames.com . Get a glimpse of what Life at Junglee Games looks like on LinkedIn . Here is a quick snippet of the Junglee Games Offsite 24 Liked what you saw so far? Be A Junglee