Assistant Team Lead, Marketing Technology (AI)

Job Description

Manage and Optimize AI-Driven Marketing Efforts: Oversee our end-to-end content supply chain and conversational AI initiatives, ensuring streamlined processes, especially those involving AI Technical Expertise: Serve as a technical expert, onboarding new technologies and optimizing the use of existing tools in our marketing technology stack Enablement and Training: Lead marketing technology enablement and training to ensure the marketing team fully utilizes the capabilities of our tools Administration of AI Systems: Administer marketing AI systems (eg, Conversational Email, chat AI, User Gems AI), build prompts and agents, and ensure effective tagging and categorization Reporting and ROI Analysis: Assist marketing teams in reporting on the ROI of AI initiatives and participate in the Cvent AI council Gap Identification and Requirement Development: Identify gaps and develop requirements for the automation of manual tasks to enhance marketing efficiency and effectiveness Collaboration and Implementation: Collaborate with marketing team members to implement efficient AI strategies across different teams Participate in the Cvent Machine Learning Academy Evaluation of New Technologies: Evaluate new AI-focused marketing technologies for alignment with business objectives Stay Updated on AI Trends: Stay abreast of the latest AI trends and innovations, recommending and implementing new tools or practices to enhance marketing efforts Overview: Cvent s Global Demand Center is seeking an organized, strategic marketing professional with AI experience to join our team as an Assistant Team Lead, Marketing Technology Our ideal candidate is a skilled project manager with a passion for marketing technology, an understanding of how marketing systems intersect, and an eagerness to discover new solutions for business needs At Cvent, you'll be part of a dynamic team that values innovation and creativity you'll have the opportunity to work with cutting-edge technology and help drive our marketing efforts to new heights If you're passionate about marketing technology and AI, and thrive in a collaborative environment, we want to hear from you Heres What You Need: bachelors/masters degree in Marketing, Business, or a related field Exceptional project management skills, including attention to detail, stakeholder engagement, project plan development, and deadline management with diverse teams Advanced understanding of AI concepts and significant hands-on experience with tools like ChatGPT, Microsoft Azure, Claude, Google Gemini, Glean, etc Skilled in crafting technical documentation and simplifying complex procedures A minimum of 5 years of hands-on technical experience with various marketing technologies like marketing automation platforms, CRM and database platforms (eg, Salesforce, Snowflake) and other tools (eg, Drift, Cvent, 6Sense, Writer, Jasperai, Copyai) Strong capacity for understanding and fulfilling project requirements and expectations Excellent communication and collaboration skills, with a strong command of the English language Self-motivated, analytical, eager to learn, and able to thrive in a team environment